Welcome to the Audience Connection Podcast. I'm your host Lydia Chan and this is the show where we help you figure out how to get your audience to actually care about what you're saying.
First, who am I? For over a decade I've worked across industries, verticals, helping organizations connect with people through video. I've advised global brands on how to approach content and have built teams to do this at a tremendous scale and I always start with who is the audience and why they care.
Because we live in a time where people are flooded with content every second of every day on every platform and each platform is becoming more like the other.
It's non-stop and honestly, it's all pretty same-sy. So the challenge isn't just about being seen but it's about being remembered and the long game is building trust with your audience. That's what this podcast is here to do each episode we're talking to storytellers creative
leaders marketers experts who are on the front lines of content creation. They've
got the strategies the practical stories and yes even the mistakes that will break down and figure out what works, why it works, and how you can apply it to your audience.
So if you're looking to build stronger connections with the people you're trying to reach, this is the podcast for you.
Welcome to The Audience Connection Podcast. Hit subscribe, and let's get started.
