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Casual Clarity Privacy Policy

1. What We Collect

When you use the Tool, we collect the following types of data:

  • Uploaded Content: The client brief and any supporting materials you provide (documents, PDFs, etc.)

  • Generated Reports: The AI-generated analysis report based on your input

  • Basic Metadata: Timestamps, filenames, and (if applicable) user-identifying information such as email or account ID

2. How We Use Your Data

Your data is used exclusively for the following purposes:

  • To analyze and assess the quality of the uploaded brief using OpenAI’s API

  • To generate an automated report that helps you improve your briefing process

  • To retain a reference copy of your submission and its associated analysis for your future review or comparison

We do not use your data for any training, advertising, profiling, or unrelated analytics.

3. Third-Party Processing and Hosting

  • OpenAI (Processor): We use OpenAI’s API to analyze your content. As per OpenAI’s API Data Usage Policy, data sent via their API is not used to train OpenAI models and is not stored long-term.

  • Replit (Hosting Provider): The Tool is hosted on Replit infrastructure. Uploaded content and generated reports are stored securely within our Replit workspace.

  • Slack (Internal Archive): A copy of your submission and the analysis report may be archived in a private Slack channel accessible only to our internal team for recordkeeping and client support.

We do not share your data with any other third parties.

4. Data Storage and Retention

We retain the following:

  • Your uploaded document and the corresponding report

  • Storage location: Replit servers and private Slack archives

We store this data indefinitely, or until you request deletion. This allows you (and us) to refer back to previous submissions if needed in future projects or assessments.

5. Human Access and Review

All analysis is conducted by the AI model automatically. Your content is not reviewed by humans unless:

  • You explicitly request a manual review

  • We need to investigate an error, bug, or issue you’ve reported

No content is reviewed or repurposed internally for training, sales, or other non-support purposes.

6. Security Measures

We take reasonable measures to protect your data, including:

  • Encrypted data transmission (HTTPS)

  • Access controls within Replit and Slack

  • Internal data hygiene and periodic audits

  • No unnecessary data collection

7. Your Rights and Choices

You have the right to:

  • Request a copy of your data

  • Ask us to delete your uploaded brief or report at any time

  • Withdraw your consent to our data usage and stop using the Tool

To exercise these rights, contact us at: adam@casualfilms.com

8. International Users

If you are located in the UK, EU, or another jurisdiction with data protection laws (e.g., GDPR), we process your data on the legal basis of contractual necessity and legitimate interest. We do not transfer your data outside the platforms used (OpenAI, Replit, Slack), which operate with global infrastructure and data residency safeguards.

9. Policy Updates

We may update this policy occasionally. Material changes will be communicated via email or in-app notification. Your continued use of the Tool after updates constitutes acceptance of the revised policy.

10. Contact

If you have questions or concerns, please contact our Data Protection Officer: 📧 Adam Ruddick – adam@casualfilms.com

Please note: While we take strong measures to secure your data, we recommend that you do not submit truly sensitive information (e.g. personal health data, confidential legal documents, or proprietary trade secrets) via the upload form. If your brief contains highly sensitive content, please contact us first to arrange a secure review process.