The short answer: an executive interview series works when it is a named show with a clear promise, not a set of recorded talks. Give each episode one question the audience already asks, put a curious host opposite the executive, film it to a broadcast standard, and plan the short cuts for LinkedIn and YouTube before the shoot. Casual makes executive interview, CEO and fireside chat series for B2B companies from eight offices in seven countries.
What separates a series people watch from one they skip
- A named format. In our 2026 audit of 1,621 company YouTube channels, 12 of 17 how-to series beat the rest of their channel. None of 13 event series did. A recurring, named show gives people a reason to come back. A recording of a panel does not.
- One question per episode. "How is AI changing claims handling?" beats "A conversation with our CFO". The question goes in the title, the thumbnail and the first ten seconds.
- A real host. A journalist, an industry figure or a sharp interviewer gets better answers than a script. Executives relax when someone is genuinely curious.
- Proof on screen. Cut to the product, the customer, the place. Two heads talking for 20 minutes loses people.
- Cuts planned before the shoot. One filming day should give you the long episode plus short clips sized for each channel, each with its own hook.
Examples
- A CEO series for a global consultancy (10,001+ staff). We made the first six episodes of a 14-part CEO series. They earned two-thirds of the series' likes (24,462 of 37,567) from a third of its views.
- Gravitee, "AI Agents: How Do We Take Back Control?" A 25-minute documentary hosted by Alex Kantrowitz, filmed at MIT, in Washington DC, New York and Lyon. It put a technology brand at the centre of the conversation on AI, rather than just selling into it.
How to plan one, step by step
- Pick the audience and the promise. Who is it for, and what will they know after each episode that they didn't before?
- List eight to twelve questions. Use sales calls, search data and comments under your existing films. Each question becomes an episode.
- Choose the host and the guests. Mix your executives with customers, partners and outside experts.
- Batch the filming. Film several episodes in one or two days, in one setting, to keep the look consistent and the cost down.
- Agree the measure. Engaged views, likes per view, follows and pipeline from viewers, set before launch.
- Release on a rhythm. Weekly or fortnightly, with clips in between, and change the next batch based on what landed.
Questions people ask
How long should an executive interview episode be?
Long enough to answer the question properly, usually 6 to 20 minutes for YouTube, with clips of 30 to 90 seconds for LinkedIn and paid social.
How much does an executive interview series cost?
It depends on episodes, locations, crew and hosts. Most live-action films we make sit in published ranges you can check in our cost calculator, and a year of planned films starts at US$10,000 a month.
Can you film executives in different countries?
Yes. We have offices in London, New York, San Francisco, Singapore, Hong Kong, Sydney, Barcelona and Amsterdam, and we have filmed in 396 cities across 67 countries and territories, so one series can keep one look wherever your leaders are.
Planning a series? Brief us, and we'll reply within two working hours.