Training video production

Corporate training video production starts with a brief. When you approach training video production companies or instructional video production companies, they will ask you to create a brief that details all the important information they need to create a corporate training video for you. Once they have this, they will come back to you with ideas, visuals references, moodboards, schedules and budgets, and you can proceed with the route that you choose, working with the agency throughout the process to achieve your desired outcomes. 

Video finds a range of uses in corporate learning and development. As a training tool, it can be used to illustrate ideas and set up discussions, or it can be used to host and run the whole process as part of an interactive platform. As a motivation and engagement tool, video is used to communicate company news and concepts like values or ways of working. 

It allows you, as practitioners, to standardize the way information is shared and accessed throughout your organization. Both animation and live action video are regularly used for this type of communication, depending on what is being communicated. Animation is typically used to share intangible, complicated, or abstract concepts. 

Live action favors concepts more human in nature. For example, when sharing your company’s values and how they resonate for specific members of staff.

Training videos often get a bad rep. We've come a long way since the poorly enacted, over dramatized training videos we saw in the 90s. Nowadays, training videos are more creative and useful than ever. Studies show people retain 95% of a video message vs. 10% of what they read.  For this reason, companies have been getting creative with executions going in a variety of directions as well as topics. 

Whether you're training staff on a process, a way of thinking, or changing perspectives/behaviors, at Casual we've produced hundreds of training videos over the past several years and understand exactly how to craft the right message and visuals to get the most retention from your audience. 

The process involved in video production is relatively simple and logical. We need to think about what we’re going to produce, organize it, create it and then share it. This means that marketing video productions break down into the following 4 stages: preproduction, production, postproduction and delivery. 

Preproduction: 
Arguably the most important part of the video production process - writing the brief, aligning stakeholders, agreeing on a core message and defining the audience. Once we have all of this information, it’s time to come up with creative concepts, visual references, scripts, moodboards, budgets and schedules. 

Production: 
Turning the ideas into reality. For a live action video production, that might mean getting on set with props and actors for a shoot, coming out to an office to film interviews, or, for an animated video production, starting to work on character development, sketches and animatics - this stage of the process is where the budget, skills and hard work really come into play. 

Postproduction:
This is where everything that has been shot, any stock footage, any client archive material, animation animatics are gathered up by the editor and turned into a rough cut. This then goes through several rounds of feedback and amends before it’s ready for grading, audio mixing, graphics - all the final details that create a high quality production.

Delivery:
There are many different ways of getting your content seen, so it’s always important to think about and include your final delivery methods in your initial brief. This way it’s something that is being considered and worked towards throughout every step of the process, ensuring that your audience sees all of the hard work that goes into a video production.  

There are many different ways to approach a company training video production. With the zero cost of distribution, and the ability to make changes and updates to your videos on an ongoing basis, recruitment videos have the ability to work really hard for your business. Animation works well to convey large amounts of information, or complex concepts in a simplified and memorable way. Interactive video is a strong training tool as it allows the viewer to choose responses and outcomes.  

We understand the nuances of corporate video production. We know it's not only about creating a professional looking, high quality video. It's about approaching the project, the set, and the executive talent with the utmost professionalism and organisation. We normally film during operating office hours, so we try to leave the smallest footprint possible. 

We've filmed anyone and everyone from the C-Suite, to the associate level. The feedback time and time again is "I've never worked with such a talented and professional crew. Thanks for making us feel so comfortable."