Industry > CPG
CPG video production
Consumers have more choices than ever and loyalty is fleeting. We help you cut through the noise.
Content has to evolve with fast-moving changes in taste. We have the experience and knowledge to craft a strategy customised to the fast-moving nature of CPG.
Plug us in at the start of a new product launch, or partner with us for a long-term video strategy that hits across verticals. We’re creative, analytical thinkers who love KPIs as much as we love beautiful footage.
Brands we’ve helped stand out.
“Casual were quick to implement edits and highly receptive to our feedback. We had a lot of stylistic preferences, and they were incredibly patient — always on top of deadlines and within budget.”
Global Head of Communication, Food Produce Company
Casual is poised to service the CPG industry
As an end-to-end production company, we handle the entire process for you — from creative development all the way through to post production. Your Executive Producer guides you throughout, drawing on our network of the best video producers globally. That makes the process simple and effective, whatever you need to achieve.
Why video works for CPG
Got a new lip gloss, vacuum or snack to launch? Show your consumers. A cohesive video strategy amplifies your marketing — people buy what they can easily understand. Video helps you show, not tell.
Video is an effective recruiting tool. Top talent wants to know about your culture and work-life balance. Every company touts a great culture — a culture and values video helps you show it.
Audiences want more from their favourite brands. Connect on a deeper level with tutorials, customer stories and content that amplifies your brand ethos.
Consistent, high-quality content at scale is our specialty. We marry creativity with efficient processes, bringing a fresh perspective while liaising with procurement, legal and key stakeholders.
FAQs
Video demonstrates product usage, builds brand awareness, entertains and educates, increases online visibility through shareability, and improves the customer experience with helpful tutorials. It’s a versatile, effective tool that helps CPG brands connect with consumers and build loyalty.
Clear, concise messaging; a demonstration of the product in action; engaging, high-quality visuals; authenticity that resonates with the target audience; and a strong call to action. Together these communicate the product’s features and benefits while encouraging viewers to act.
Invest in product development and packaging, increase brand awareness (video cuts through the noise across every channel), improve distribution, leverage data and insights, offer promotions, and provide excellent customer service. A combination of these differentiates your brand and drives sales growth.