Casual is the Right Partner for CPG Brands

CPG Video Production

Consumers have more choices today than ever before. Loyalty is fleeting, and you need to cut through the noise. Content has to evolve with fast-moving changes in taste. How do you keep up?

We have the industry experience and knowledge to help you craft a strategy that is customized to the fast-moving nature of CPG.

Plug us in at the start of a new product launch, or partner with us for a long-term video strategy that hits across verticals. We are creative, analytical thinkers who love KPIs as much as we love beautiful footage.

Casual were quick to implement edits and requests and were highly receptive to our feedback. We had a lot of edits and stylistic preferences, and they were incredibly patient with us throughout. They were also always on top of deadlines and stayed within budget.

— Global Head of Communication, Food Produce Company

Casual is poised to service the CPG industry

As an end-to-end production company, we’ll handle the entire process for you, from creative development all the way through to post production. Your Executive Producer will be your guide throughout, utilizing our Smart Casual Production System and drawing on our network of the best video producers globally. This makes the process simple and effective, no matter what you need to achieve.

Contact our video production team here and find out why our clients keep coming back to us.

Why is video an effective tool for the CPG Industry?

Demonstrate your product

Got a new lip gloss, vacuum, or snack you need to launch? Show your consumers. A cohesive video strategy will amplify your marketing efforts. People will buy what they can easily understand. Video helps you show, not tell.

Hire the right staff

Video is an effective recruiting tool. Top talent wants to know about your culture and work-life balance. Every company touts how great its culture is. A culture and values video will help you show it.

Create a community

Audiences want more from their favorite brands. Connect with your consumers on a deeper level by providing tutorials, customer stories, and content that amplifies your brand ethos.

Content at scale

Consistent, high-quality content at scale is our specialty. Our producers, creatives, editors, filmmakers, and animators are honed in on their craft. We marry creativity with efficient processes. We'll bring a fresh perspective to your brand vision while liaising with procurement, legal, and key stakeholders.

Why is video an effective tool for the CPG Industry?

Demonstrate your product

Hire the right staff

Create a community

Audiences want more from their favorite brands. Connect with your consumers on a deeper level by providing tutorials, customer stories, and content that amplifies your brand ethos.

Content at scale

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FAQs

Why is video important in the CPG industry?

Video is important in the CPG (Consumer Packaged Goods) industry for several reasons:

Demonstrating product usage: Videos can be used to demonstrate how a product is used, which can help consumers understand the product better and increase the chances of a purchase. A video can show how to apply a new type of makeup or how to use a new kitchen gadget.
Building brand awareness: Video can be a powerful tool for building brand awareness. Videos that showcase a brand's values, story, or products can help consumers connect with the brand on an emotional level.
Providing entertainment and education: Videos that provide entertainment and education can be an effective way to engage consumers and build loyalty. For example, a cooking brand can create recipe videos that not only showcase their products but also provide valuable cooking tips.
Increasing online visibility: Videos are highly shareable and can help increase a brand's online visibility. By creating engaging and informative videos, a brand can encourage social sharing and reach a wider audience.
Improving customer experience: Videos can be used to improve the customer experience by providing helpful information and tutorials. For example, a personal care brand can create videos that explain the benefits of their products or how to properly use them.

Overall, video is a versatile and effective tool that can help CPG brands connect with consumers, build brand awareness, and improve the customer experience.

What makes a good product video?

A good product video is one that effectively showcases the features, benefits, and unique selling points of a product, while also engaging and resonating with the target audience. Here are some key elements of a good product video:

Clear and concise messaging: The messaging in a product video should be clear and concise, highlighting the key features and benefits of the product in a way that is easy for viewers to understand.
Demonstrating product usage: The video should demonstrate how the product is used and showcase its key features in action. This can help viewers visualize how the product works and understand its benefits.
Engaging visuals: A good product video should be visually engaging, with high-quality footage that showcases the product in an attractive and appealing way.
Authenticity: The video should feel authentic and relatable to the target audience. This can be achieved by featuring real people using the product in real-life situations or using a narrative that resonates with the target audience.
A strong call to action: The video should have a strong call to action that encourages viewers to take action, such as visiting the website, making a purchase, or signing up for a free trial.

Overall, a good product video should effectively communicate the product's features and benefits in an engaging and relatable way while also encouraging viewers to take action.

How can I increase my CPG Sales?

There are several strategies you can use to increase your CPG (Consumer Packaged Goods) sales:

Invest in product development: Innovate and improve your products to meet evolving consumer needs and preferences. This can help differentiate your brand from competitors and generate interest among consumers.
Optimize your packaging: The packaging of your product is a critical factor in consumer purchasing decisions. Invest in high-quality, attractive packaging that clearly communicates the benefits of your product.
Increase brand awareness: Invest in marketing and advertising efforts to increase brand awareness and reach new consumers. This can include digital marketing, social media advertising, influencer marketing, and traditional advertising channels. Video is a valuable tool to deploy across all of these verticals -- when attention spans are short, video can cut through the noise.
Improve distribution: Ensure that your products are widely available and easily accessible to consumers. Work with distributors and retailers to increase your product's visibility and availability in stores.
Leverage data and insights: Use data and insights to better understand consumer behavior and preferences. This can help you optimize your marketing efforts, develop new products, and improve the overall customer experience.
Offer promotions and discounts: Offer promotions, discounts, and other incentives to encourage consumers to try your product and increase sales.
Provide excellent customer service: Provide excellent customer service to build customer loyalty and encourage repeat purchases. Respond promptly to customer inquiries and address any issues or complaints in a timely and professional manner.

Overall, increasing CPG sales requires a combination of product development, marketing and advertising, distribution, data analysis, promotions, and excellent customer service. By investing in these areas, you can differentiate your brand, attract new customers, and drive sales growth.