The 5Cs in action.
The 5Cs are the levers we pull to make sure your content stands apart. When all five are aligned, that’s when the magic happens.
It’s why we’re trusted as the partner of choice for some of the biggest names in global business.
See for yourself...
The 5Cs in action.
The 5Cs are the levers we pull to make sure your content stands apart. When all five are aligned, that’s when the magic happens.
It’s why we’re trusted as the partner of choice for some of the biggest names in global business.
See for yourself...
The 5Cs in action.
The 5Cs are the levers we pull to make sure your content stands apart. When all five are aligned, that’s when the magic happens.
It’s why we’re trusted as the partner of choice for some of the biggest names in global business.
See for yourself...
Creative
- Show Stopping Messaging
Situation
Reckitt is home to some of the world's leading health, hygiene & nutrition brands. Single use plastics are a major issue for their brand.
Challenge
How to communicate their commitment to sustainability? A differentiated & powerful consumer vision to reduce & eliminate the use of plastic.
Problem
Multiple FMCG competitors messaging similar sustainable practices to consumers. How can they stand apart?
Solution
Casual created a powerful video which takes a unique approach to the use of sound and visuals to deliver Reckitt's investment & purpose-led responsibility message.
This 90 second video is a multi-gold-award-winning, industry-leading example of how effective storytelling can engage the audience and change perceptions of a brand.
Catalyst
- Driving bigger outcomes
Situation
In 2021, with global COVID restricting in-person events, Prudential approached us for a virtual video solution for their PLC Investor day that had to be of the highest quality.
Challenge
The challenge was to produce 13 films in 13 countries across Africa and Asia and deliver them all in six weeks, for a live event that was firmly placed in investors calendars.
Problem
We needed to seamlessly create content in 13 countries specifically for the event with a consistent approach to narrative, look, feel and final execution.
Solution
We marshalled a huge regional network of creatives, producers and crews on the ground. We organised high-energy content workshops with the Prudential teams across the regions, and produced meticulous creative guidelines to ensure that shoots followed the high standards and look-and-feel. All videos were delivered ahead of schedule and the outcome for the 300-attendee live event was hugely successful.
So successful in fact that we actually moved their share price.
Clarity
- Audiences want what they understand
Situation
Google were launching their new ‘Global Site Tag’ feature, and needed to communicate the how, what and why to predominantly small business owners.
Challenge
Website tagging sounds complicated and/or boring, and the education surrounding it is arduous. Yet it’s really important it is done correctly.
Problem
Tags are crucial in measuring the effectiveness of ads and webpages, yet they often get overlooked. Google Tag is the answer, yet few people understood how it works. Since the product is intangible, it was difficult to explain.
Solution
Casual created a clear explainer animation using an easy to understand ‘problem, solution, benefits’ framework. But to overcome the technical/complex processes, Casual designed a visual language to represent and communicate the subject matter.
A combination of character animation and motion graphics ensures the video feels approachable while making the content accessible and easy to understand.
Coherence
- Supporting your wider purpose
Situation
GoDaddy is a trusted partner & the champion of millions of everyday entrepreneurs.
Challenge
Stronger brand attribution & connection to drive usage of its services & support for its 20 million customer community.
Problem
Existing users were not taking advantage of all the service solutions available to them.
Solution
Casual created a 100+ film series of 2-3 minute mini documentaries highlighting the breadth & depth of entrepreneurs successfully using GoDaddy services to grow their small business.
We integrated GoDaddy's wider marketing & social teams with value-adding, heart-felt brand stories of people following their passion, positioning GoDaddy as the champion of everyday entrepreneurs.
Collaboration
- The magic of cooperation
Situation
Bloomberg Media broadcasts content on TV, radio and online in several countries around the world with key opinion leaders.
Challenge
Hyundai wanted to use the reach of Bloomberg Media to showcase their AI and robotics offerings that will usher in a new era of ‘Smart Cities’, appealing to a global audience.
Problem
Hyundai wanted to feature high profile stakeholders spread around the globe, each working on a different aspect of Smart Cities.
Solution
Casual coordinated contributions from Boston, Hong Kong, Singapore, Sydney and Seoul. Using our internal team globally ensured a fast & efficient process, maintaining creative consistency and controlling costs. Respective local crews were brought into the fold, managed by a single point person in the client’s timezone.