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Animation Services

Our team of talented creators is dedicated to bringing your brand story to life through well-crafted and captivating animations. With a keen eye for detail and a deep understanding of your visual identity, we ensure your brand takes center stage in every animation we create.

By seamlessly blending compelling storytelling with stunning visuals, we help you connect with your audience on a whole new level. 

We focus on showcasing your brand's unique personality and leaving a lasting impression on your viewers.

find out more

Animation Services

Our team of talented creators is dedicated to bringing your brand story to life through well-crafted and captivating animations. With a keen eye for detail and a deep understanding of your visual identity, we ensure your brand takes center stage in every animation we create.

By seamlessly blending compelling storytelling with stunning visuals, we help you connect with your audience on a whole new level. 

We focus on showcasing your brand's unique personality and leaving a lasting impression on your viewers.

find out more

Animation Services

Our team of talented creators is dedicated to bringing your brand story to life through well-crafted and captivating animations. With a keen eye for detail and a deep understanding of your visual identity, we ensure your brand takes center stage in every animation we create.

By seamlessly blending compelling storytelling with stunning visuals, we help you connect with your audience on a whole new level. 

We focus on showcasing your brand's unique personality and leaving a lasting impression on your viewers.

find out more

What does the animation process look like?

It depends on your project, but generally, it'll go something like this...

Brief

Creative Proposal

Scripting

Style Frames

Storyboarding

Animation

Sound Design

Final Delivery
Explore Our Process

Brief

Every video starts with a clear brief. We understand your business needs, KPIs, and how your video fits into your communications strategy.

Creative Proposal

We then provide 1-2 creative approaches to execute your brief. We'll propose concepts that will yield effective outcomes and align with your desired budget.

Scripting

Once the creative approach is signed off, we'll begin scripting. The script will provide visual descriptions that pair with each moment of the voiceover. We'll usually go through 2 rounds of the script before calling it final. 

Style Frames

Then, we'll move into style frames. These will be 3-5 test frames, taken from different portions of the script. We'll design these frames in 1-2 different ways, both within the creative approach that you've selected. This is where we work with your team to fine-tune the style that you'd like to see throughout your video. 

Storyboarding

Once the style frames are aligned, we'll then take that style and extrapolate it for the entire script. This is where you can see your animation come to life on paper. This is the right time to consider whether you're happy with the overall flow, look, and feel before we get into animating. We'll usually go through 2 rounds of storyboarding before we move into the animation. 

Animation

The most time-consuming part of the process! Our animator will take the signed-off storyboard and bring it to life. Animation can take a while, as it's quite labor-intensive. Usually, we estimate a pace of animating about 15-30s of the animation per day. We'll communicate when you can expect a V1 and again go through two rounds of review before finalizing. At this stage, since everyone has seen the visuals, most of the feedback should be on flow, timing, and movement. At this stage, we'll also add a music track and select the VO. 

Sound Design

Once the animation is signed off, we'll move into sound design. Sound design means adding subtle sound effects and mixing the music and VO to an amicable level. Sound design adds a lot to an animation, elevating the imagery and giving it a further sense of depth and finesse. 

Final Delivery

Finally, we'll deliver you the final assets! At this stage, we'll also create any social cut-downs needed. 

Benefits of Animated Video

1. Unlimited Creativity and Flexibility: Animated videos provide unlimited creative possibilities. Designers can create fantastical worlds, unique characters, and imaginative scenarios without the constraints of the real world. This flexibility allows for the representation of abstract concepts and ideas that may be challenging or impossible to film in live action.

2. Clear and Simplified Communication: Animation allows for the simplification and clarification of complex ideas. Through visual metaphors, graphics, and animations, concepts can be presented in a straightforward and easily understandable manner. This is particularly useful for educational content, explainer videos, and presentations where clarity is crucial.

3. Clear and Simplified Communication: Animation allows for the simplification and clarification of complex ideas. Through visual metaphors, graphics, and animations, concepts can be presented in a straightforward and easily understandable manner. This is particularly useful for educational content, explainer videos, and presentations where clarity is crucial.

4. Brand Consistency: Animated videos provide a consistent visual style that can be maintained across different projects. This is especially important for branding purposes, as a consistent and recognizable visual identity helps strengthen brand recall. Animated characters and assets can become iconic representations of a brand.


5. Versatility in Target Audience: Animated videos often appeal to a broad audience, including both children and adults. The versatility of animation allows creators to tailor the visual style and content to suit different target demographics. This makes animated videos suitable for a wide range of purposes, from children's entertainment to corporate training.

Benefits of Animated Video

1. Unlimited Creativity and Flexibility: Animated videos provide unlimited creative possibilities. Designers can create fantastical worlds, unique characters, and imaginative scenarios without the constraints of the real world. This flexibility allows for the representation of abstract concepts and ideas that may be challenging or impossible to film in live action.

2. Clear and Simplified Communication: Animation allows for the simplification and clarification of complex ideas. Through visual metaphors, graphics, and animations, concepts can be presented in a straightforward and easily understandable manner. This is particularly useful for educational content, explainer videos, and presentations where clarity is crucial.

3. Clear and Simplified Communication: Animation allows for the simplification and clarification of complex ideas. Through visual metaphors, graphics, and animations, concepts can be presented in a straightforward and easily understandable manner. This is particularly useful for educational content, explainer videos, and presentations where clarity is crucial.

4. Brand Consistency: Animated videos provide a consistent visual style that can be maintained across different projects. This is especially important for branding purposes, as a consistent and recognizable visual identity helps strengthen brand recall. Animated characters and assets can become iconic representations of a brand.


5. Versatility in Target Audience: Animated videos often appeal to a broad audience, including both children and adults. The versatility of animation allows creators to tailor the visual style and content to suit different target demographics. This makes animated videos suitable for a wide range of purposes, from children's entertainment to corporate training.

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Incredible professionalism across the board. I could rely on Casual to really understand our needs and reflect that into the end product. Felt like a true partnership.

— Eddie Lee, Investor, Investment Firm

Animation Video Services

Animation has the power to be the most agile and future proof piece of communication in your armoury. 

When working with animation, we are not bound by what was shot on the day - animation is infinitely editable.  With the knowledge your messaging may need to change in days, weeks or months, you can create an animation in a style that can be updated with minimal impact. This means your content can remain current and relevant without producing additional media.  

Avery Dennison

Avery Dennison approached us to create an animated marketing video that features how blended solutions maximize their supply chain flexibility and responsiveness, by offering customers globally consistent labels via a combination of ordering from Avery Dennison service bureau and printing via in-plant printing solutions at their factory floor. 

Avery Dennison wanted to show and explain the process in an exciting, storified way using a black and white whiteboard style animation.
We advised that a 2D vector-style animation would be more aesthetically pleasing, opening up greater opportunities to create an engaging storyline with bespoke characters and assets, whilst using the Avery Dennison color palette. 
 
We were thrilled that the stakeholders trusted our solution and agreed we could go ahead with the colorful 2D animation!

Prime Trust

This brand video for Prime Trust expanded on its brand guidelines as a new company. Made of isometric shapes and bold blue colors, this video aimed to encapsulate Prime Trust's brand and bring it to life for their customers. 

 

Fluid transitions and artful transitions between shots add an extra level of finesse to the video, melding and shaping their brand together to effectively capture their brand story. 
Frame

Competition for mind space is fierce.

To stand out and stand apart, brands must work doubly hard.

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