Service · Animation
Animation Services
Talented designers, illustrators and animators bringing your brand story to life.
Our team of talented creators is dedicated to bringing your brand story to life through well-crafted, captivating animation. With a keen eye for detail and a deep understanding of your visual identity, we make sure your brand takes centre stage.
By seamlessly blending compelling storytelling with stunning visuals, we help you connect with your audience on a whole new level — showcasing your brand’s unique personality and leaving a lasting impression on your viewers.
Work that moves.
What does the animation process look like?
Every video starts with a clear brief. We understand your business needs, KPIs, and how your video fits into your communications strategy.
We then provide 1–2 creative approaches to execute your brief — concepts that will yield effective outcomes and align with your desired budget.
Once the creative approach is signed off, we begin scripting. The script provides visual descriptions that pair with each moment of the voiceover. We usually go through two rounds before calling it final.
Next, 3–5 test frames taken from different portions of the script, designed in 1–2 different ways within your selected approach. This is where we fine-tune the style you’d like to see throughout your video.
We take that style and extrapolate it across the entire script — where your animation comes to life on paper. It’s the right time to consider flow, look and feel before animating. Usually two rounds.
The most time-consuming part! Our animator brings the signed-off storyboard to life — roughly 15–30 seconds of animation per day. We’ll flag when to expect a V1 and go through two rounds of review, adding a music track and voiceover.
Once the animation is signed off, we add subtle sound effects and mix the music and VO to an amicable level. Sound design adds a lot — elevating the imagery and giving it depth and finesse.
Finally, we deliver the final assets — and create any social cut-downs you need.
Benefits of animated video
Fantastical worlds, unique characters and imaginative scenarios without the constraints of the real world — perfect for representing abstract concepts that are hard to film in live action.
Visual metaphors, graphics and motion present complex ideas in a straightforward, easily understood way — ideal for educational content and explainers.
A consistent visual style maintained across projects strengthens brand recall. Animated characters and assets can become iconic representations of your brand.
Animation appeals to a broad audience. Tailor the visual style and content to suit different demographics — from entertainment to corporate training.
Animation isn’t bound by what was shot on the day — it’s infinitely editable. Build in a style that can be updated with minimal impact, so content stays current and relevant.
“Incredible professionalism across the board. I could rely on Casual to really understand our needs and reflect that into the end product. It felt like a true partnership.”
Eddie Lee — Investor, Investment Firm
Avery Dennison — Blended Solutions
Animation video services
Animation has the power to be the most agile and future-proof piece of communication in your armoury. Because we’re not bound by what was shot on the day, animation is infinitely editable — so if your messaging needs to change in days, weeks or months, you can update the content with minimal impact and keep it current without producing additional media.
Avery Dennison approached us to create an animated marketing video showing how blended solutions maximise supply-chain flexibility. We advised a colourful 2D vector style over the requested whiteboard look — opening up a more engaging storyline with bespoke characters and assets in the Avery Dennison palette — and the team trusted us to run with it.