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COVID-19 will redefine the way we produce and consume content forever.
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We are devoting our Knowledge section to everything you need to know about the ways our industry is changing. If you have any questions at all, or want us to feature something here, please drop us a line and we'll be happy to help you.

Emily Lay

Emily Lay

Recent Posts

Case Study: Avery Dennison In Plant Printing Solutions

Posted by Emily Lay
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With COVID-19 restrictions limiting our ability to shoot live action footage for our clients during lockdown, animation is an evergreen solution to communicate your company's message in a clear and engaging way.  

Animation has the power to be the most agile and future proof piece of communication in your armory

When working with animation, we are not bound by what was shot on the day - animation is infinitely editable.  With the knowledge your messaging may need to change in days, weeks or months, you can create an animation in a style that can be updated with minimal impact. This means your content can remain current and relevant without producing additional media.  

Screen Shot 2021-01-06 at 7.23.09 PM

In the fall of 2020, Avery Dennison approached us to create a video that features how blended solutions maximize supply chain flexibility and responsiveness, by offering customers globally consistent labels via a combination of ordering from Avery Dennison service bureau and printing via in-plant printing solutions at their factory floor. 
 
 
The Casual Films Solution: Avery Dennison wanted to show and explain the process in an exciting, storytelling way using a black and white whiteboard style animation. We advised that a 2D vector style animation would be much more aesthetically pleasing, opening up greater opportunity to create an engaging storyline with bespoke characters and assets, whilst using the Avery Dennison colour palette. 
 
We were thrilled that the stakeholders trusted our solution and agreed for us to go ahead with the colourful 2D animation!
 

2020 has demonstrated how creative we can get given such stringent filming limitations. Casual Films has pivoted to continue to meet our clients' needs even in our new normal. Need to communicate ever-changing strategy? We've got you covered with delightful animations and snappy edits. Absolutely need to show your employees or facilities? Our team is well-versed in all the COVID-safe precautions to make filming in-person both safe and effective. Sound useful? Get in touch with one of our experienced Executive Producers for a test drive...

Topics: Being a better commissioner, How-to, Innovation

Animation Case Study: UNHCR Nansen Refugee Awards

Posted by Emily Lay
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We are lucky enough to get to produce all sorts of work for all sorts of causes around the world. Every so often we get to work on a project which really hits us and reminds us just how powerful the medium we work with is. Our latest work for the UNHCR Nansen Refugee Awards is just such a project.

The UNHCR Nansen Refugee Awards, recognise individuals, groups and organisations who have gone above and beyond to protect refugees, displaced and stateless people.

Live action profiles were usually played at the awards to celebrate each winner, however due to the challenges of filming during Covid-19 the UNHCR approached us to help produce impactful films in a Covid friendly way.

Using a combination of live action, documentary footage and animation we were able share the journeys and incredible achievements of each of this year's inspirational winners. 

 

"[Casual] did everything perfectly. It was a very easy, smooth process. Because of the nature of the work, I wasn’t expecting it to be so easy. I can’t sing their high praises highly enough."

- Will Davies, Producer for UNHCR

 

The team at Casual developed a style and created bespoke characters for each of the awardees.  These were then animated, transporting viewers to the challenges that had been faced by the winners and refugee communities.  This was later combined with UNHCR footage which had been shot by local crews and edited by the team at Casual to show the reality of the winners' achievements. 

 

This year five inspirational women have awarded the honour, they are:

Mayerlín Vergara Pérez 

The Nansen Refugee Award Laureate, who frees children from the bonds of sexual exploitation:


Tetiana Barantisova 

 

The Europe regional winner, who led thousands of refugees to safety and helped displaced Ukrainians living with disabilities find support and security: 

 


Rozma Ghafouri 

 

The Asia Regional winner, who has transformed Afghan children's lives through sport.

 


Sabuni-Françoise Chikunda 

 

The Africa regional winner, who overcame personal trauma to champion other refugee women in the Uganda:


Dr Rana Dajani 

The Middle East and North Africa regional winner, who created the ‘We Love Reading’ program that has inspired and empowered thousands of refugee children:


The films were streamed online at a special ceremony on Monday the 5th of October and are currently displayed on the UNHCR website.  Social edits are regularly shared across Instagram, LinkedIn, Twitter and Facebook. 

 

"Right at the end of the project, we had to completely change the language of one of the films from Russian to Ukrainian. They were able to do that and turn it around really quickly. They were very good about cost as well. They never tried to charge extra. They stuck to budget very well."

- Will Davies, Producer for UNHCR

 

It was a privilege for the team at Casual to tell the stories of these amazing women. To find out more about each of each of the winners you can visit the UNHCR Nansen awards here.  

 


If you'd like to learn more about Animation at Casual Films you can check out this post also by Emily:

Animation NOW AND THE FUTURE


Or, if you want to speak to Emily or any of our excellent Executive Producers, you can drop us some details here and we'll get back in touch.

 

Topics: Animation, Purpose driven video, Case Study, Coronavirus Content, Events

Animation for now – and the future...

Posted by Emily Lay
Read More

In the face of challenges posed by Covid-19, production companies are evolving rapidly in order to continue making effective content in a way which is also safe.  One medium which is largely unaffected by the recent challenges is animation.  

Animation has the power to be the most agile and future proof piece of communication in your armoury. 

When working with animation, we are not bound by what was shot on the day - animation is infinitely editable.  With the knowledge your messaging may need to change in days, weeks or months, you can create an animation in a style that can be updated with minimal impact. This means your content can remain current and relevant without producing additional media.  

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When you create animation, you get much more than a final film. The process generates artwork that can be used as part of a wider campaign to create stills and banners. Cut downs and looping gifs can be used on social, so you can keep sharing your message without posting the same content.

Animation can work for all industries. It can show the past, the present and the future. It can take you to corners you can’t reach with a camera – you can even go to places that don’t exist.  

Your content can be full of character, whether it’s abstract or type based. You can show complex data in a way that is much more engaging than a spreadsheet or slide, and more interesting than a long list of guidelines in email. You can be thought-provoking, emotive, humorous or serious.  

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Animation can be anything you want it to be in a time when options may feel otherwise limited.

Casual have been working on a range of solutions beyond our traditional animation offering to quickly and safely create content in our ever-evolving environment.


If this is something you are interested in and would like to learn more, please contact one of our executive producers.

Topics: Production process, Animation, How-to, Coronavirus Content

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