COVID-19 will redefine the way we produce and consume content forever.

So we are devoting our Knowledge section to everything you need to know about the ways our industry is changing. If you have any questions at all, or want us to feature something here, please drop us a line and we'll be happy to help you.

Adam Ruddick

Adam Ruddick
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Video: How to shoot your own videos - a guide to UGC

Posted by Adam Ruddick
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Casual Films COO Adam Ruddick's guide to creating your own content.

Traditional video production is going to be a little tricky over the next few months. We are going to be sharing all the different ways that you can keep the quality of your videos up. This is a video we produced a couple of years ago to help our clients to produce better UGC. All of the ideas in it are as relevant as ever though.

Some Dos and Don'ts:

Don't shoot in dark rooms.

Do make sure that you have enough light - artificial light is fine. Natural light is better.

Don't record in rooms that are too noisy - or stand too far away from the microphone.

Do watch out for wind noise.

Do check out the sound quality of the recording before you move on.

Do think about framing - head and shoulders filling frame.

Adam says don't shoot vertical with a phone - this slightly ages the video. It's better if you are going to cut into a traditional landscape video if you don't shoot it in a different orientation. If you are sharing direct to your relevant social channels then vertical is fine.

Do think about the content - make it engaging. Remember - content is king with UGC.

Don't make your audience vomit with shaky camerawork.

Do try to introduce new scenes.

Do shoot plenty of cut away to give yourself the chance to cover edits.

Do give it a go and have fun.


We hope this helps you develop your SLAs or Spielberg Like Abilities. Let us know how you get on and don't forget to check back here and subscribe to our mailer to get more of our Viral Video Content.

Topics: Production process, How-to, Coronavirus Content

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