COVID-19 will redefine the way we produce and consume content forever.
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We are devoting our Knowledge section to everything you need to know about the ways our industry is changing. If you have any questions at all, or want us to feature something here, please drop us a line and we'll be happy to help you.

Adam Ruddick

Adam Ruddick
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Recent Posts

Video: What's Say it in Sixty all about then?

Posted by Adam Ruddick
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For many years now, we have been discussing the best way to offer Casual Films quality at a more accessible price point. The challenge that we have always come up against though, is what gives in order to be able to produce something more cheaply - less capable staff? - less attention to detail? - worse customer service? None of these have ever felt right.

This is where our new Say it in Sixty platform comes in. By reducing the amount of complexity that an editor needs to consider it makes quality video accessible and fast. So it's the complexity that gets cut, rather than anything else. These are not just 'cookie cutter' template videos, each output has been crafted by a professional filmmaker.

We're really proud of it - it's kind of a game changer. If you would like a quick tour please contact your Exec Producer, if you're new to Casual, you can reach us here.



Introduction to Say it in Sixty from Adam

What's Say it in Sixty all about?

Some Past Examples:

Work Awesome: 'Dynamic'

'A fantastic service. I had a finished film back within a couple of days, and we couldn't

be more pleased with how it looks! All I had to do was fill in the form!'

- Grace Cook, Co-Founder - The Workies


Costa Crociere: 'Clean and Simple'


Racquet Magazine: 'Fun and Quirky'

"I can't say enough about how great Say It In Sixty worked for Racquet. They

delivered us something we love quickly and well within our budget, and even

more importantly, they perfectly understood our brand's aesthetic and vibe!"

- Caitlin Thompson, Founder - Racquet Magazine


SiiS Animation - 'Working From Home' Sliding Panels Example

We are also able to offer animation through Say it in Sixty. We'll be covering this in more depth very soon.

Learn more about Say it in Sixty on our Podcast...

Better Video Podcast Still

If you would like to learn a bit more about the platform, you can listen to Adam talking to Co-Founder Nick about where the idea came from and how it works, in this bonus edition of The Better Video Podcast. You might even like to take a moment to subscribe!

Topics: Repurposed content, About Casual, Coronavirus Content

Video: How to shoot your own videos - a guide to UGC

Posted by Adam Ruddick
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Casual Films COO Adam Ruddick's guide to creating your own content.

Traditional video production is going to be a little tricky over the next few months. We are going to be sharing all the different ways that you can keep the quality of your videos up. This is a video we produced a couple of years ago to help our clients to produce better UGC. All of the ideas in it are as relevant as ever though.

Some Dos and Don'ts:

Don't shoot in dark rooms.

Do make sure that you have enough light - artificial light is fine. Natural light is better.

Don't record in rooms that are too noisy - or stand too far away from the microphone.

Do watch out for wind noise.

Do check out the sound quality of the recording before you move on.

Do think about framing - head and shoulders filling frame.

Adam says don't shoot vertical with a phone - this slightly ages the video. It's better if you are going to cut into a traditional landscape video if you don't shoot it in a different orientation. If you are sharing direct to your relevant social channels then vertical is fine.

Do think about the content - make it engaging. Remember - content is king with UGC.

Don't make your audience vomit with shaky camerawork.

Do try to introduce new scenes.

Do shoot plenty of cut away to give yourself the chance to cover edits.

Do give it a go and have fun.

We hope this helps you develop your SLAs or Spielberg Like Abilities. Let us know how you get on and don't forget to check back here and subscribe to our mailer to get more of our Viral Video Content.

Topics: Production process, How-to, Coronavirus Content

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