95% of decisions happen beneath awareness

Clicks, shares and likes only tell you who saw your video — not its impact.

We target the neural systems that drive emotion, memory and behavior to create video content that changes how people feel and act.

"Stories that move us don’t just capture attention — they synchronize our minds. When emotion and narrative align, the brain stops resisting and starts remembering."

- Paul J. Zak
University Professor, Claremont Graduate University
Founder, Immersion Neuroscience

The science

We partner with leading neuroscientists, drawing on decades of research into how people form memories and make decisions.

With the help of proven scientific principles, your content will…

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We produce video designed to work with the Reticular Activating System (the brain's spam filter).

Every element is a cue to focus, with behavioral nudges built in to keep viewers absorbed from the first frame to the last.

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Insights

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What’s really driving connection through video in 2025?

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FAQs

What role does neuroscience play in video production?

At Casual, neuroscience and behavioural science help us create the best video content by understanding how audiences truly respond to storytelling.

Traditional self-reporting methods, such as surveys or focus groups, only capture what people say they feel, not what their brains actually process.

Our science-backed approach is based on global research into how attention, memory, and emotion drive engagement.

With studios in London, New York, Los Angeles, Amsterdam, Barcelona, Hong Kong, Shenzhen, Singapore, and Sydney, Casual is recognised as a top production company that delivers videos designed to connect emotionally and perform scientifically.

Why is self-reporting not effective when testing creative video content?

Most reactions to video content happen subconsciously. People respond emotionally before they think logically, which means self-reporting often misses what truly drives behaviour.

As a leading global video supplier, Casual uses evidence-based analysis of narrative flow, rhythm, and emotional design to reveal what actually holds attention and builds trust.

This method ensures our clients get creative work that not only looks exceptional but also performs with measurable impact.

How does neuroscience make the best branded video content more effective?

Neuroscience shows that emotion, empathy, and anticipation are key to making stories memorable.

Casual applies this understanding throughout every stage of production, from creative concept and scripting to edit and final delivery.

Our teams in London, New York, Los Angeles, Amsterdam, Barcelona, Hong Kong, Shenzhen, Singapore, and Sydney collaborate to deliver the best branded video content in the world.

We use proven scientific principles to create immersive, emotionally intelligent films that resonate across cultures and markets.

What is the difference between a creative video and a neurologically effective one?

A creative video can look beautiful and deliver a message.

A neurologically effective video, created by a top video production company like Casual, changes how people think and feel.

By combining world-class creative craft with cognitive science, we design films that engage the senses, emotions, and memory systems — producing the best video content that drives both emotional connection and behavioural results.