Vodafone

Belonging

Marriott International

Campaign Overview

BMW

Careers

Recruitment video production

 

Video is a powerful recruitment tool. It allows you to show intangible concepts in an easy to digest way. How does working at your business feel? Recruitment video can capture that. What is your culture like? An attraction video can show prospective employees that. What do new joiners need to know about their first days at the firm? An onboarding video can show them that.

An effective corporate video production can be invaluable to businesses looking to differentiate themselves and recruit the very best staff. Or indeed for reminding existing staff of the reasons they originally chose to take your job. One series of films we produced, for a global energy firm, formed part of a pack which reduced the drop-out rate by 93%!

Man-working-for-recruitment-video-production-agency-on-laptop

Why is video such an effective recruiting tool?

  • It’s easy to consume

80% of people will consume all the content on a webpage when it is shared as video vs. only 20% if it is text only. This means that if you have information you need to share, video is the best way to do it.

  • It’s eye catching

Dynamic and colourful, video makes almost any webpage or conference booth more compelling. A professional video increases dwell times on and offline, giving you and your team more opportunity to build a relationship with your audience.

  • Share ideas concepts simply and effectively

An expertly crafted video has the effect of compressing time, allowing you to hone the exact message you are sharing. The added benefit of being able to demonstrate the message either literally or metaphorically helps to make your points clear and accessible.

  • Demonstrate your product

You can’t get your product into the hands of everyone who might purchase it, but you can show them how it works, what it does and why they might want it. You can slow down action, focus in on intricate functions or use animation for additional clarity. User interviews or testimonials allow you to build trust and further your audience’s understanding of your products or services.

  • It’s sharable

The most powerful companies in the world have made our attention the most valuable asset on the planet. They do that by making it really easy to share the content that you love. You’re doing it and so is your audience. Quality video productions are super sharable, helping your message to get the attention you deserve.

  • It’s relatively cost effective 

For $20,000, you could have 40,000 brochures which go out of date almost immediately, or an expertly crafted animation which you can use and repurpose for years to come. A study by Google/YouTube found that over 75% of a marketing campaign’s effectiveness comes down to the quality of the creative messaging. The better the content you create the easier it will be to promote.

  • Footage can be repurposed again and again

Your audience’s need for quality content isn’t going anywhere. If you make an investment in a team to film in your offices, or an animator to design some assets for your business, they can be cheaply and easily repurposed again and again. All the material becomes part of your company’s library which you can use whenever you need it in the future.

  • It harnesses our hardwired need to empathise

The reason video works so well is that our brains are hardwired to feel the emotional impact of the events we witness in the world around us. Our stone age brains don’t see the difference between events in ‘real-life’ in front of us, and on the screen. If you understand this, you can use it to make your communications even more memorable and impactful.

Learn more about why video content marketing is such a powerful tool in this blog post that unpacks the emotional power of video.

Recruitment video production with Casual Films

Video is a powerful recruitment tool. It allows you to show intangible concepts in an easily digestible way. How does working at your business feel? Recruitment video can capture that. What is your culture like? An attraction video can show prospective employees that. What do new joiners need to know about their first days at the firm? A recruitment or onboarding video can show them that.

An effective corporate video production can be invaluable to businesses looking to differentiate themselves and recruit the very best staff. Or indeed for reminding existing staff of the reasons they originally chose to take your job. One series of films we produced, for a global energy firm, formed part of a pack which reduced the applicant drop-out rate by 93%!

As an end-to-end production company, we’ll handle the entire process for you, from creative development all the way through to post production. Your Executive Producer will be your guide throughout, utilising our Ariel Production System and drawing on our network of the best video producers globally. This makes the process simple and effective, no matter what you need to achieve.

Contact our recruitment video production team here and find out why our clients keep coming back to us. Get Started now?

Casual Films have been amazing. They had a great feel for our brand and tone and developed some incredible concepts. They have a talented team and a project manager who handled everything!
 
- BMW Group

Recruitment Video Production Agency – Key things to consider

What is your experience with training videos?

How much does a recruitment video production cost?

Recruitment video production costs can vary wildly, from a few thousand to hundreds of thousands or even millions of pounds or dollars. Luckily, as this is a creative process the amount you have to invest in the process can be taken into account when coming up with suitable ideas. At Casual Films, our average project is in the $15,000 to $20,000 (£12,000-£18,000) range. This is because our films require creative ideation, scripting, producing, shooting or animating, editing, sound design and music. This gives our clients a product with the best chance to achieve the goals we discuss in the briefing stage.

If you just want a video on your website, save your money and shoot it yourself, on your cell phone. If you want a professionally produced business tool to solve a business problem, then you won’t find better value than working with Casual Films.

Low cost video

 

We know that compressed deadlines and tight budgets sometimes require a more streamlined service.

That’s why we’ve developed Ariel Express - our low cost video offering. Just describe your business, product or service in 155 words, and we’ll create a 60 second video using stock footage, motion graphics and voice over.