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Recruitment video production

Video is a powerful recruitment tool. It allows you to show intangible concepts in an easy to digest way. How does working at your business feel?

Recruitment video can capture that. What is your culture like? An attraction video can show prospective employees that. What do new joiners need to know about their first days at the firm? An onboarding video can show them that.

brief us now

Recruitment video production

Video is a powerful recruitment tool. It allows you to show intangible concepts in an easy to digest way. How does working at your business feel?

Recruitment video can capture that. What is your culture like? An attraction video can show prospective employees that. What do new joiners need to know about their first days at the firm? An onboarding video can show them that.

brief us now

Recruitment video production

Video is a powerful recruitment tool. It allows you to show intangible concepts in an easy to digest way. How does working at your business feel?

Recruitment video can capture that. What is your culture like? An attraction video can show prospective employees that. What do new joiners need to know about their first days at the firm? An onboarding video can show them that.

brief us now

An effective corporate video production can be invaluable to businesses looking to differentiate themselves and recruit the very best staff. Or indeed for reminding existing staff of the reasons they originally chose to take your job.

One series of films we produced, for a global energy firm, formed part of a pack which reduced the drop-out rate by 93%!

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Vodafone
Belonging

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Capital One
Tech Profiles

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Marriott
Video Strategy

Why is video such an effective recruiting tool?

Attract the talent you want

Video can be finely targeted to attract the perfect candidate profile — even helping bad-fit candidates to self-select out. It can also be used at every stage of the talent marketing funnel — from awareness to successful hire.

Revive or shift company culture with “right fit” hires

With video, you can convey your ideal company culture and attract candidates who’ll fit right in. It’s also a great way to invite, promote and normalize diversity and inclusion.

Get unrivalled cost-efficiency

You can reuse and repurpose your recruitment videos almost indefinitely. From re-edits to creating shorter cuts for social media distribution, you’ll get the maximum recruitment mileage out of any video content investment

Keep up with the competition

Compete with new, glossy tech businesses for the best talent. Let professional quality recruitment videos and expert video campaigns clearly communicate your commitment to being digital-first.

Easily promote niche roles

Video easily conveys complex concepts in a digestible way. If you’ve got a unique offer to communicate to potential recruits, video may be the most efficient medium.

Boost your SEO rating

Get found online! Video can drive an increase in organic traffic from search engine results pages (SERP).

Reduce post-hire drop out

Remind new hires and longstanding staff why they originally chose your company. One series of recruitment videos we produced, for a global energy firm, helped reduce their drop-out rate by 93%!

Why is video such an effective recruiting tool?

Attract the talent you want

Video can be finely targeted to attract the perfect candidate profile — even helping bad-fit candidates to self-select out. It can also be used at every stage of the talent marketing funnel — from awareness to successful hire.

Revive or shift company culture with “right fit” hires

With video, you can convey your ideal company culture and attract candidates who’ll fit right in. It’s also a great way to invite, promote and normalize diversity and inclusion.

Get unrivalled cost-efficiency

You can reuse and repurpose your recruitment videos almost indefinitely. From re-edits to creating shorter cuts for social media distribution, you’ll get the maximum recruitment mileage out of any video content investment

Keep up with the competition

Compete with new, glossy tech businesses for the best talent. Let professional quality recruitment videos and expert video campaigns clearly communicate your commitment to being digital-first.

Easily promote niche roles

Video easily conveys complex concepts in a digestible way. If you’ve got a unique offer to communicate to potential recruits, video may be the most efficient medium.

Boost your SEO rating

Get found online! Video can drive an increase in organic traffic from search engine results pages (SERP).

Reduce post-hire drop out

Remind new hires and longstanding staff why they originally chose your company. One series of recruitment videos we produced, for a global energy firm, helped reduce their drop-out rate by 93%!

Casual Films have been amazing. They had a great feel for our brand and tone and developed some incredible concepts. They have a talented team and a project manager who handled everything!

— BMW Group

Recruitment Video Production

As an end-to-end production company, we’ll handle the entire process for you, from creative development all the way through to post production. Your Executive Producer will be your guide throughout, utilizing our Smart Casual Production System and drawing on our network of the best video producers globally. This makes the process simple and effective, no matter what you need to achieve.

Contact our recruitment video production team here and find out why our clients keep coming back to us. 

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Recruitment Video Production Agency – Key things to consider

What is your experience with recruitment videos?

If you just want a video on your website, save your money and shoot it yourself, on your cell phone. If you want a professionally produced business tool to solve a business problem, then you won’t find better value than working with Casual Films.

How much does a recruitment video cost?

Recruitment video production costs can vary wildly, from a few thousand to hundreds of thousands or even millions of pounds or dollars. Luckily, as this is a creative process the amount you have to invest in the process can be taken into account when coming up with suitable ideas. At Casual Films, our average project is in the $15,000 to $20,000 (£12,000-£18,000) range. This is because our films require creative ideation, scripting, producing, shooting or animating, editing, sound design and music. This gives our clients a product with the best chance to achieve the goals we discuss in the briefing stage.

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FAQs

What is a recruiting video?

Video is an excellent way to visualize relatively intangible concepts, such as a company’s culture. Most people looking for a role at a new company will research what the job is about, beyond what is included in the job description. A successful recruiting video production opens a window into the inner-workings of your company, transporting a potential employee from behind their screen to get a real look at how they might fit into your company and culture. 

Video is a powerful recruitment tool as it allows you to show what your business and job roles are all about in an easy to digest way. Thoughtfully produced video keeps your messaging fresh for a long period of time, helping you to get far more ‘bang for your buck’ than some traditional recruitment methods. Coupled with the fact that video is the way that the vast majority of your audience prefer to receive information this makes it a tool which is difficult to beat. 

How does it feel to belong to the community that makes up your business? Recruitment video can show you that. What is your culture like? An Attraction video can show prospective employees that. What do new joiners need to know about their first days at the firm? An onboarding video can show them that. 

Casual have specialized in recruitment and employer brand video for the last ten years - since winning the Work of the Year at the prestigious Recruitment Advertising and Design Awards twice and the Best Video Category 4 times (more than any other company). 

Another form of recruiting video is onboarding video production. Starting a new job can be a scary experience. There is a lot to learn, people to meet and systems and processes to understand. Video can play a role in helping new joiners to feel part of the business they are joining. You may choose to share your content with them as part of a welcome pack or during their first week in the office. Whichever you choose, video is the perfect tool for educating and including them in the history and culture of your business. 

One of our onboarding projects was so effective it reduced post-offer withdrawals in the highly competitive energy industry by a staggering 93%!

Video also  finds a range of uses in corporate learning and development. As a training tool, it can be used to illustrate ideas and set up discussions, or it can be used to host and run the whole process as part of an interactive platform. As a motivation and engagement tool, video is used to communicate company news and concepts like values or ways of working. 

It allows you, as practitioners, to standardize the way information is shared and accessed throughout your organization. Both animation and live action video are regularly used for this type of communication, depending on what is being communicated. Animation is typically used to share intangible, complicated, or abstract concepts. 

Are recruitment videos effective?

Video is an extremely powerful tool for helping the best candidates to find your business and the roles that you have available for them. Each video you produce can be reversioned to be suitable for any social media platform. This helps to get your message out to wherever your potential applicants may be. 

Millennial job seekers are 4x more likely to watch a video about a job than read the same information written out as copy. 

Recruitment video production can be invaluable in helping to communicate and build your engaging, motivating culture by visualizing what the concept of your brand means. By working with an agency who offers recruiting video services, you can create content that allows you to communicate with your potential (and current) employees on an emotional level. 

Effective recruitment is more than just a simple transaction. It takes a series of touchpoints - from the initial awareness and attraction through role selection, the application process and successful onboarding as a new member of your company. Over the years Casual Films has made films for every step of this process for some of the world’s largest and most well known companies. This means that no matter what you are trying to achieve with your recruitment video we have produced films for similar reasons while up against similar challenges. 

How much does a recruitment video cost?

Video production agencies who offer recruiting video services should be able to offer a range of concepts and executions to fit most budgets. If you have existing footage that can be utilized then that drives shoot costs down. If you have office spaces for filming interviews in, then that also drives location costs down. There is a recruitment video production for every budget level and timescale. A good video production recruitment agency will find the right balance between impact and affordability for you. 

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