‘Great’ films are not defined by production value or budget. A great film is one that achieves its objective effectively, creatively, efficiently. That might mean a glossy brand film, a crafted animation or a simple ‘how-to’ guide shot on a phone. Whatever the output, our clients trust us because we know the best way to deliver their objectives with video.Which is why we've made nearly 10,000 films for some of the world’s largest businesses. This experience means we understand how to work with complex organisations. It means we know how important your messaging, tone of voice and brand are.
It means our process is perfectly fit for the purpose of delivering exactly what you need. It also means we know that what you need is often more nuanced than just the physical video files themselves.Regardless of the scope, our production teams consistently add attention to detail, experience and creativity to the process, making your film the best version of whatever it needs to be. Awards aren't everything, but they do reflect our ability to do this.
Your audience are subjected to more content than ever before. To rise above the noise and reach them, your project needs to be properly thought through and executed. As Google has shown, improving your video content’s quality is one of the best ways to improve your campaign’s overall effectiveness. Make the content great and maximise on your marketing pennies.
Great work is defined before a creative even picks up a pencil, with a clear idea of the objective. A good brief gives you the foundation to create something which moves your audience to achieve it. For help with this check out our guide to writing excellent briefs here.
Zurich Insurance Group
The Money Advice Service