One of the best uses for online video is to explain products or services. Seeing a demonstration of your product is one of the best ways to promote it to new audiences and users. These explainers can be branded to fit with the rest of your promotional materials and add a professional edge to any website or pitch. We produce both live action and animated video as explainers. Animation is particularly efficient though, allowing for simplified visuals that quickly get to the heart of your offering. Equally effective are interview-based testimonial videos with experts, clients or customers. Their insights will increase the audience’s trust in the product or service.You can see some examples below.
80% of people will consume all the content on a webpage when it is shared as video vs. only 20% if it is text only. This means that if you have information you need to share, video is the best way to do it.
Dynamic and colourful, video makes almost any webpage or conference booth more compelling. A professional video increases dwell times on and offline, giving you and your team more opportunity to build a relationship with your audience.
An expertly crafted video has the effect of compressing time, allowing you to hone the exact message you are sharing. The added benefit of being able to demonstrate the message either literally or metaphorically helps to make your points clear and accessible.
You can’t get your product into the hands of everyone who might purchase it, but you can show them how it works, what it does and why they might want it. You can slow down action, focus in on intricate functions or use animation for additional clarity. User interviews or testimonials allow you to build trust and further your audience’s understanding of your products or services.
The most powerful companies in the world have made our attention the most valuable asset on the planet. They do that by making it really easy to share the content that you love. You’re doing it and so is your audience. Quality video productions are super sharable, helping your message to get the attention you deserve.
For $20,000, you could have 40,000 brochures which go out of date almost immediately, or an expertly crafted animation which you can use and repurpose for years to come. A study by Google/YouTube found that over 75% of a marketing campaign’s effectiveness comes down to the quality of the creative messaging. The better the content you create the easier it will be to promote.
Your audience’s need for quality content isn’t going anywhere. If you make an investment in a team to film in your offices, or an animator to design some assets for your business, they can be cheaply and easily repurposed again and again. All the material becomes part of your company’s library which you can use whenever you need it in the future.
The reason video works so well is that our brains are hardwired to feel the emotional impact of the events we witness in the world around us. Our stone age brains don’t see the difference between events in ‘real-life’ in front of us, and on the screen. If you understand this, you can use it to make your communications even more memorable and impactful.
As anyone who has watched a ‘how to’ on YouTube will know, video is great for increasing comprehension and understanding. Whether it’s consumers choosing between products, or employees onboarding on a new platform - having a video that clearly explains what it is, and how it works, can be game changing.
They say a picture is worth a thousand words. With an explainer video, you can quickly and clearly get across the main benefits of your product and service in a way that is visually engaging and also easy to understand.
As a full-service video production company, we’ll take you from creative development all the way through to post-production. Your Executive Producer will act as your guide, utilising our Ariel production approach to provide a bespoke service that matches the requirements of your organisation.
Contact our explainer video production team here and find out why our clients keep coming back to us.
An Explainer video production costs can vary wildly, from a few thousand to hundreds of thousands or even millions of pounds or dollars. Luckily, as this is a creative process the amount you have to invest in the process can be taken into account when coming up with suitable ideas.
At Casual Films, our average project is in the $15,000 to $20,000 (£12,000-£18,000) range. This is because our films require creative ideation, scripting, producing, shooting or animating, editing, sound design and music. This gives our clients a product with the best chance to achieve the goals we discuss in the briefing stage.
If you just want a video on your website, save your money and shoot it yourself, on your cell phone. If you want a professionally produced business tool to solve a business problem, then you won’t find better value than working with Casual Films.
Casual Films is all about finding the perfect production for your problem. How can we help?
Casual Films Specialisms
Video Production Services
We know that compressed deadlines and tight budgets sometimes require a more streamlined service.
That’s why we’ve developed Ariel Express - our low cost video offering. Just describe your business, product or service in 155 words, and we’ll create a 60 second video using stock footage, motion graphics and voice over.