• It’s easy to consume

80% of people will consume all the content on a webpage when it is shared as video vs. only 20% if it is text only. This means that if you have information you need to share, video is the best way to do it.

• It’s eye catching

Dynamic and colourful, video makes almost any webpage or conference booth more compelling. A professional video increases dwell times on and offline, giving you and your team more opportunity to build a relationship with your audience.

• Share ideas concepts simply and effectively

An expertly crafted video has the effect of compressing time, allowing you to hone the exact message you are sharing. The added benefit of being able to demonstrate the message either literally or metaphorically helps to make your points clear and accessible.

• Demonstrate your product

You can’t get your product into the hands of everyone who might purchase it, but you can show them how it works, what it does and why they might want it. You can slow down action, focus in on intricate functions or use animation for additional clarity. User interviews or testimonials allow you to build trust and further your audience’s understanding of your products or services.

• It’s sharable

The most powerful companies in the world have made our attention the most valuable asset on the planet. They do that by making it really easy to share the content that you love. You’re doing it and so is your audience. Quality video productions are super sharable, helping your message to get the attention you deserve.

• It’s relatively cost effective 

For $20,000, you could have 40,000 brochures which go out of date almost immediately, or an expertly crafted animation which you can use and repurpose for years to come. A study by Google/YouTube found that over 75% of a marketing campaign’s effectiveness comes down to the quality of the creative messaging. The better the content you create the easier it will be to promote.

• Footage can be repurposed again and again

Your audience’s need for quality content isn’t going anywhere. If you make an investment in a team to film in your offices, or an animator to design some assets for your business, they can be cheaply and easily repurposed again and again. All the material becomes part of your company’s library which you can use whenever you need it in the future.

• It harnesses our hardwired need to empathise

The reason video works so well is that our brains are hardwired to feel the emotional impact of the events we witness in the world around us. Our stone age brains don’t see the difference between events in ‘real-life’ in front of us, and on the screen. If you understand this, you can use it to make your communications even more memorable and impactful.

Learn more about why video content marketing is such a powerful tool in this blog post that unpacks the emotional power of video.

As anyone who has watched a ‘how to’ on YouTube will know, video is great for increasing comprehension and understanding. Whether it’s consumers choosing between products, or employees onboarding on a new platform - having a video that clearly explains what it is, and how it works, can be game changing.

They say a picture is worth a thousand words. With an explainer video, you can quickly and clearly get across the main benefits of your product and service in a way that is visually engaging and also easy to understand.

As a full-service video production company, we’ll take you from creative development all the way through to post-production. Your Executive Producer will act as your guide, utilising our Ariel production approach to provide a bespoke service that matches the requirements of your organisation.

Contact our explainer video production team here and find out why our clients keep coming back to us.