Do you still need an internal team?

Budgets are stretched and the battle for attention has never been fiercer. How can you reach your audience effectively without adding FTEs?

According to Gartner, 61% of CMOs lack in-house resources. Agency and labor spending are static across 2021 and 2022, despite CMOs reporting the expanding function of their marketing practice.

These in-house capability gaps mean marketing teams must lean on agencies and vendors to extend their bandwidth.

Leaning on Casual's efficient teams and industry expertise can increase your output 4x, at 30% of the cost. How?

Do you still need an internal team?

Budgets are stretched and the battle for attention has never been fiercer. How can you reach your audience effectively without adding FTEs?

According to Gartner, 61% of CMOs lack in-house resources. Agency and labor spending are static across 2021 and 2022, despite CMOs reporting the expanding function of their marketing practice.

These in-house capability gaps mean marketing teams must lean on agencies and vendors to extend their bandwidth.

Leaning on Casual's efficient teams and industry expertise can increase your output 4x, at 30% of the cost. How?

Casual seamlessly collaborates with your in-house team, offering adaptable and budget-friendly integration for projects at scale. We ensure a productive partnership through our agile team structure, client-first principles, and commitment to video that drives results.

More than 80% of our clients possess internal capabilities in some capacity.

We have plugged-in on the ground level with hundreds of Fortune 500 companies to increase their content output and drive business growth.

Prime Trust
Brand Video

GoDaddy
Icons of Detroit

The Trade Desk
EVP

How does Casual offer high-value teams at competitive costs?

Strategic Hiring

We have a rigorous hiring process, looking for ingenue talent that has unique work experience. 75% of our staff have worked in industries other than video production, from Web3, consulting, and finance to marketing and public relations. We understand how departments work cross-functionally at Fortune 500 companies because we've been in those roles. We know how to speak the language of your culture and liaise directly with your internal stakeholders.

Agile Operational Model

We employ 100+ full-time staff in 7 Casual-owned and operated offices around the globe. This allows us to instantly deploy staff as needed, with more flexibility around schedules as priorities shift.

Efficient tools and processes

Our 5Cs principles ensure our teams are connoisseurs of effective content-making. We're laser-focused on discerning your key messaging, adept at crafting creative treatments that bring it to life, and militant about efficient processes that make productions run smoothly.

30% cost savings

We have been making video content for two decades. Casual came online when YouTube did, and we grew in the digital-first age. Our agile production process customizes workflows for every project, providing greater efficiency and cost savings to our clients. When you produce 1000+ videos a year, you get pretty good at this! Our teams are experts in producing content at volume, and we leverage that expertise for our clients to create great content that aligns with their bottom line.

How does Casual offer high-value teams at competitive costs?

Strategic Hiring

Agile Operational Model

We employ 100+ full-time staff in 7 Casual-owned and operated offices around the globe. This allows us to instantly deploy staff as needed, with more flexibility around schedules as priorities shift.

Efficient tools and processes

30% cost savings

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Casual has revolutionized the way we collect and tell stories. Their work has directly contributed to the health of our business. To produce the same work with our internal team would have required at least 4x more people and significantly more expense and complexity.

— Brand Marketing Manager, GoDaddy

Internal teams love to collaborate with Casual

As an end-to-end production company, we’ll handle the entire process for you, from creative development all the way through to post production. Your Executive Producer will be your guide throughout, utilizing our Smart Casual Production System and drawing on our network of the best video producers globally. This makes the process simple and effective, no matter what you need to achieve.

Contact our video production team here and find out why our clients keep coming back to us.