Internal vs outsourced
Do you still need an internal team?
Budgets are stretched and the battle for attention has never been fiercer. How do you reach your audience effectively without adding FTEs?
According to Gartner, 61% of CMOs lack in-house resources, while agency and labour spending stays static. Casual seamlessly collaborates with your in-house team — adaptable, budget-friendly integration at scale.
4×
more output, at 30% of the cost — by leaning on Casual’s efficient teams and industry expertise.
Source: Deloitte Global Marketing Trends, 2021
More than 80% of our clients possess internal capabilities in some capacity. We’ve plugged in at the ground level with hundreds of Fortune 500 companies to increase content output and drive business growth.
Output that scales with you.
High-value teams at competitive cost
75% of our staff have worked in industries beyond video — Web3, consulting, finance, marketing, PR — so we understand how Fortune 500 departments work and speak your culture’s language.
100+ full-time staff across nine Casual-owned offices lets us deploy instantly, with flexibility as priorities shift.
Our principles keep teams laser-focused on your key messaging, sharp on creative treatments, and militant about efficient production.
Two decades of making content, 1,000+ videos a year — an agile process that customises workflows for every project, delivering efficiency and savings.
“Casual has revolutionised the way we collect and tell stories. Their work has directly contributed to the health of our business. To produce the same work with our internal team would have required at least 4× more people, and significantly more expense and complexity.”
Brand Marketing Manager, GoDaddy
Competition for mind space is fierce