Casual Expands in Mainland China

Over the past 33 years, we have developed and produced highly effective award-winning video content for some of China's biggest international brands that have delivered significant results and ROI.

Combining strategy, creative, production and post, we create engaging visual content with a focus on authentic storytelling that has enabled global clients to be more local and local clients to be more global.

Casual is extremely proud to launch its first Mainland China office in Shenzhen, expanding our reach and on-the-ground capability across China and greater Asia, taking advantage of the many opportunities across the Greater Bay Area and taking our client’s stories to the world.

About 凯视
Casual Shenzhen

We know effective content is all about storytelling. A compelling well told story driven by engaging creative, compels and evokes significant and measurable behaviour change.

凯视 is part of a global company, working across many diverse countries and industries. We see patterns emerging across content which give us the edge in delivering meaningful, actionable insights to our clients in Shenzhen. This is paired with our deep local expertise across China, with multilingual producers and a firm grasp on cultural nuances, we make video content that will resonate with your audience...wherever they are.

Showcase your brand

Whether it's exceptional service, state of the art facilities, or products that your customers have loved for years, audiences want to feel seen and understood by brands. A strategic approach to video sets you apart from the competition and lets you tell your brand story.

Recruit top talent

Businesses thrive through attracting, recruiting and retaining the right talent to meet the ever growing requirements of their culture, workforce and customers.

As the labour market continues its shift towards the younger generation and competition for this talent becomes more and more competitive, finding your edge to attract skilled professionals will become vital to sustained long term success. These young professionals will be driven to seek insights into your organisation's values, culture, and working environment, and meeting that future need is essential. Drive your company reputation with video content that builds a deeper more sustained connection with prospects, candidates and alumni.

Scalable content creation

Delivering creative, consistent content at scale is our expertise. Our team of local producers, creatives, editors, filmmakers, and animators, supported and backed by Casual's global network and reach are dedicated to their craft. We combine strategy with creativity delivered through streamlined processes that make video easy. We'll bring a fresh perspective to your brand vision while aligning with procurement, legal, and key stakeholders.

Nick Francis

Founder & CEO

"We are constantly striving to improve our capacity to offer top-notch production services wherever our clients require us. China stands as a center of innovation in the region and is among our most sought-after locations. This expansion is a thrilling advancement, greatly boosting our capabilities and presence there. This integration will strengthen our ability to provide state-of-the-art production solutions and achieve success for an even broader range of clients."

Thomas Elliott 艾湯姆

Creative Director
and Executive Producer

"Since its founding, Casual Hong Kong has established a robust agency brand and presence in Asia, consistently achieving outstanding results for our clients. As we expand into mainland China, we are eager to utilize our vast local expertise and integrate it with global best practices to craft the premier global content agency experience.

Our Team

Our team in Shenzhen is a diverse group of talented individuals, including innovative creatives, skilled producers, meticulous editors, and visionary filmmakers. Each member brings a unique perspective and a wealth of knowledge, having honed their craft over many years in various sectors across the industry. Our team's ability to adapt and innovate ensures that we are always at the forefront of the latest trends and technologies in filmmaking, making us well-equipped to tackle any business challenge and deliver exceptional results.