In Part 2 of this two-part episode, Oliver Atkinson sits with Phill Agnew, host of UK's #1 marketing podcast Nudge, to unpack the behavioral science tricks that keep us hooked, whether it’s binge-watching, endless scrolling, or unforgettable branding.

Hear why a single shout of “polar bear!” jolts wandering minds back on track, and how Waitrose’s rainbow-stacked veg aisle proves the contrast effect you can steal for thumbnails and B2B palettes. 

Phill decodes the U.S. Office twin-plot rhythm, shows why MrBeast’s 1080p uploads outperform studio polish, warns against KPI-driven long-form that forgets to tell an actual story, and shares a brainstorm tweak that surfaces genuinely original ideas.

With attention spans shrinking and AI unleashing billions of bland posts daily, mastering these principles is survival-level work. Marketers, creatives, and leaders will leave ready to craft cuts, scripts, and series that earn deeper exposure, richer engagement, and lasting recall, no skyscraper budget required.

• 01:03 - The Contrast Effect: How Breaking Patterns Captures and Holds Attention Through Strategic Disruption
  
  
• 08:11 - Weaving Dual Storylines: Why Successful Content Uses Multiple Parallel Narratives (Like The Office)
  
  
• 11:05 - Distinctiveness vs. Your Peers: Why Standing Out Only Matters Relative to Your Direct Competitors
  
  
• 18:17 - Mere Exposure Effect: How Long-Form Content Builds Deeper Audience Connection Through Time Investment
  
  
• 41:00 - Breaking Groupthink: Why Independent Idea Generation Beats Traditional Brainstorming Every Time