Production 101: Color Grade
Color grading is the final touch that brings a video’s visual style to life. It ensures consistency, enhances tones, and creates a specific mood to match the story. From adjusting brightness and colors to achieving a cinematic look, grading helps elevate your video to a professional, polished finish. It’s a subtle yet powerful tool that makes all the difference in how your content feels and resonates with viewers.
Transcript
The first thing we want to do when we're color grading is get a color match and get all of the footage that we have in our edit. We want to make sure all that stuff is relatively matched or matched as nearly as possible. Once we've hit that match with the color and the brightness of the images, then we can add the grade.
So the grade is kind of the style or the look you want with your piece. That's where we can adjust the tone, give it a look, and maybe make some skin tones a little bit different. Maybe we're out in a field, and, and the. If grass is too green or it's not green enough, you know, we can manipulate it in various ways to help achieve the grade that you're looking for.
I think color grading can really elevate a final product or a final film. When you think about the things that you're watching on TV, the movies you're watching, and even the content that you watch on your phone and on social media, a lot of stuff has been manipulated and color graded in some way. Like, even a lot of social media content.
When we watch TV shows and we go see these movies, things are given a certain look. They are graded in a certain way to kind of evoke a certain feeling, and it just makes everything feel much more cinematic. And that's something that you can achieve too.