Transcript: 

We all know that owned media content is the future of B2B and B2C marketing.

Audiences, regardless of what industry or arena that you're playing in, want to see content that they're just genuinely interested in. And this can mean a lot of different things for your brand. It might mean that you're really far along in your
storytelling journey and you really have a robust array of content that is tailored and ready for your audience.

Or you could be a new fledgling brand that is just starting  to think about their own content this year.

So let's get into a few ideas of where to start.

If you're just starting out, your video content journey number one is a brand video. It's one of the most sensible places to start your brand. Video is basically your brand in video form. It's one of the easiest ways to tell the story of what exactly you're about. A brand video can take so many different shapes and forms.

It could be an elaborate three day narrative shoot with actors in multiple locations and a really thoughtful narrative. Or it could be way more low key. It could be interviews with your C-level executives and your employees to really just tell your customers and your audience what your company is all about.

It could be an animation, it could be a combination of all of these different things. There are so many different ways to tell your brand story, and no one way is better than the other.

Every brand is unique. Every brand has a unique brand voice, and all of these different ways to bring your story to life is really what we specialize in.

When you come to us with a brief saying, I need a brand video, this is exactly what we dig into. We understand your messaging, we understand the way that your brand is positioned in the market, and we also look at what your competitors are doing to make sure that we can create a video for you to stand out amongst the crowd.

Whether you're in SaaS or tech, banking, finance, healthcare, sports, automotive, there's always a story to tell there that shines the light on your customers. And those tend to be the most authentic stories because those are the people that are using your product or service day in and day out.

They hopefully have something really wonderful to say about it, and the spotlight is on them. And customers that are prospectively seeking out your
product or service can really see themselves
in that customer journey.

They can see how the product was applied, they can see how the service was beneficial, and they can really put themselves in those shoes to kind of understand how their experience would be if they were to work with you.

So customer stories are great because A, they're the most authentic way to tell your brand story.
They're also prolific if you're looking for a constant stream of original content, and we know that the pace of content is overwhelming for any content or marketing team out there today, this is a great way to keep up with consistent content.

Number three, explainer videos. What better way to just connect with your customers than to explain your product or service?

There's a lot of technical products and services out there, especially in the B2B space and B2B marketing these days is taking more and more of a page out of the B2C playbook.

People don't want to buy from complicated white papers or really long landing pages. They wanna watch a very simple video, understand what your product or service does.

So an explainer video can really be that top or middle of funnel tool for you to be able to pull in your customers and say, let me lay this all out on the table.

This is exactly how our product or service works, and see how it can be applicable to you and your needs.

And lastly, shine a light on your team. At the end of the day, people buy from people, and there's a lot of companies out there that are using the power of their internal culture and their employer brand in order to expand their audience. Because these days, the consumer, whether it's a B2C consumer
or a B2B consumer wants to buy from brands that live and walk their values.

And the best way to showcase that is through video. It could be a set of interviews with your C-suite to really make sure that your company's vision is out there crystal clear. It could be a series of interviews with your employees from all ranges and roles and levels of experience to show the depth and diversity of the people that you employ.

It could even be a series with the interns who can talk about how enriching their internship experience has been.

All of these things, even if they're not directly explaining your product or service, play a really key role in your overall marketing plan when it comes to video.

All of these things work in tandem together to really amplify your brand voice and amplify your brand storytelling.

There's a lot of other videos that we make for our global clients. We've literally made tens of  thousands of videos over the last 20 years that casual has been in business.

Regardless of if you have a very specific brief or a more nebulous idea that you wanna get made, we are happy to help craft that video content and make it the best it can possibly be.