Service > Video brand guidelines
Get clear guidelines
52%
more “salient” than rivals — brands with strong use of brand assets.
Source: Kantar Millward Brown
Expanding brand consistency across all your content, including video, keeps your message and aesthetic intact, and increases recognition and loyalty.
Consistency, made repeatable.
A set of standards outlining how a company’s brand should be represented in video. They keep visuals, tone, storytelling and overall strategy aligned across every piece of video content.
Cohesive guidelines increase brand recognition, consistent visual elements and messaging build a strong, memorable identity.
They enhance loyalty, too: a cohesive brand experience creates familiarity and connection, encouraging repeat business and advocacy.
Over two decades, Casual has produced over 15,000 videos for the world’s most influential brands, and consulted with top players on what makes video campaigns successful and cohesive.
We blend the art of filmmaking with the language of business, so all your content plays seamlessly into your strategy.
Visual Identity
Best practices for logos, colours, typography and graphical elements in video.
Tone
Playbooks for the desired tone and messaging in scripts, interviews and voiced content.
Storytelling
Pillars that frame compelling narratives aligned with your values and messaging.
Technical Requirements
Camera, lighting and equipment specs, settings, aspect ratios, resolutions, formats and quality standards.
Creative Framework
A harmonious creative perspective across all content, so every piece exudes a consistent, captivating voice.
Leading Management Consulting Group
High-volume video that had drifted off-brand. We built easy-to-use motion-graphic templates, a custom set of treatments to accelerate projects, and a best-practices playbook defining how their brand comes to life in video.
Global Hotel Brand
Hundreds of locations, expanded content teams. One toolkit covering tone of voice, colour and grading, sound design and technical specs, empowering global creators to tell their stories to a single standard.
Cutting-Edge SaaS Powerhouse
A multi-episode customer-stories campaign. Our framework set camera and technical specs, streamlined editing, music and narrative tone, and kept grading and sound cohesive, then briefed cross-functional teams company-wide.
Our consulting services
End-to-end guidelines creation
Production assistance
Best practices for video at scale
Editing templates
File management & post infrastructure
“They are a very skilled strategic partner who brings great content and creativity — complemented by outstanding project management and execution.”
Director of Global Retail Communications, jewellery company