Explainer video
Explainer video production
One of the best uses for online video is to explain products and services. Seeing a demonstration is one of the best ways to promote it to new audiences and users.
We produce both live action and animated explainers. Animation is particularly efficient — simplified visuals that quickly get to the heart of your offering, branded to fit the rest of your materials.
Testimonial and demo explainers.
Why video is such an effective explainer
80% of people consume all the content on a page when it’s shared as video, vs only 20% for text alone.
Dynamic and colourful, video makes almost any page or booth more compelling and increases dwell time.
A crafted video compresses time, letting you hone the exact message and demonstrate it literally or metaphorically.
Show how it works and why they’d want it — slow down the action, focus on detail, or use animation for clarity.
Footage and assets become part of your content library, cheaply reused whenever you need them.
“Casual have been amazing. They had a great feel for our brand and tone and developed some incredible concepts — a talented team with a project manager who handled everything.”
BMW Group
Explainer video production with Casual
As anyone who has watched a ‘how to’ on YouTube knows, video is great for increasing comprehension. Whether it’s consumers choosing between products or employees onboarding onto a new platform, a video that clearly explains what something is and how it works can be game-changing.
A picture is worth a thousand words — an explainer gets your main benefits across in a way that’s visually engaging and easy to understand. As a full-service video production company, we take you from creative development through to post production, with your Executive Producer as your guide.
Thinking about an animation? See how the process works.
FAQs
Video boosts conversions (a video on a landing page can lift conversions by up to 80%), builds trust, and can explain almost anything — 98% of users say they’ve watched an explainer to learn about a product or service. It also improves SEO, and keeps your messaging fresh far longer, so you get more value for your spend.
Animation lets you break down complex concepts with clear, abstract visuals and accessible metaphors. It’s agile and future-proof — infinitely editable, so content stays current without reshoots — and assets can be reused across a wider campaign. We can take you from creative concept and style frames through to sophisticated 2D, 3D or stop-motion, all under one roof.
A simple motion-graphics animation sits at the lower end; a complex 3D piece with talking-head interviews at the higher end. A good producer finds the balance between impact and affordability — the majority of explainers we produce fall in the £8–20k range.