Attracting Top Talent with Recruitment Video

Why you need recruitment video, when to use it, and how Casual Films can help

When attracting and retaining the highest quality talent, you’re angling for their attention against numerous competitors hoping to achieve the same thing. Star performers today have their pick of options — each with a unique set of benefits. 

A recruitment video can be the single most powerful tool that helps you communicate what sets your company apart, and why you’d be a great place to work for the perfect candidate. 

In this guide, you’ll get everything you need to know about using recruitment videos effectively: from why you need them, to when to use them, and how we can help you get maximum ROI with our recruitment video production services.

Seven Benefits Of Recruitment Videos You Absolutely Can’t Miss

You may have noticed video becoming an increasingly visible communication tool. But far from being a general-purpose tactic to add to your recruitment campaign as an afterthought, a strategically executed employee recruitment video can improve hiring efficiency with demonstrable ROI. 

Here are 7 benefits of including recruitment videos in your recruitment strategy.

1. Attract the talent you want.

Video can be finely targeted to attract the perfect candidate profile — even helping bad-fit candidates to self-select out. It can also be used at every stage of the talent marketing funnel — from awareness to successful hire.

2. Revive or shift company culture with “right fit” hires.

With video, you can convey your ideal company culture and attract candidates who’ll fit right in. It’s also a great way to invite, promote and normalize diversity and inclusion.

3. Get unrivalled cost-efficiency.

You can reuse and repurpose your recruitment videos almost indefinitely. From re-edits to creating shorter cuts for social media distribution, you’ll get the maximum recruitment mileage out of any video content investment.

4. Keep up with the competition.

Compete with new, glossy tech businesses for the best talent. Let professional quality recruitment videos and expert video campaigns clearly communicate your commitment to being digital-first.

5. Easily promote niche roles.

Video easily conveys complex concepts in a digestible way. If you’ve got a unique offer to communicate to potential recruits, video may be the most efficient medium.

6. Boost your SEO rating.

Get found online! Video can drive an increase in organic traffic from search engine results pages (SERP).

7. Reduce post-hire drop out.

Remind new hires and longstanding staff why they originally chose your company. One series of recruitment videos we produced, for a global energy firm, helped reduce their drop-out rate by 93%!

Related: Has your reputation as an employer stagnated? Bring your employer brand back to life with tips from our on-demand webinar. Or, fine-tune your company culture with our blog post, The Value Of Purpose In Engagement And Recruitment Videos.

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How Casual Films Can Help

Want to reap the benefits of a recruitment video but don’t know how to make one? We can help! 

We routinely work with the Talent and Recruitment departments at Fortune 500 companies, so we understand the benefits and challenges of crafting and distributing video content to attract and retain today’s top talent. (Wondering what they see in us? Discover why Casual Films beats recruitment video competitors.)

Here are 4 ways our services and unique production methodology can help you deliver on your recruitment and retention goals:

1. High Quality Production

We’re not just a loose alliance of freelancers running around with iPhones. Our award-winning team delivers professional content through our Ariel production methodology — ensuring we work with one vision to deliver content that speaks with your brand voice.

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2. Video Production and Strategy

We’re an end-to-end production company. We’ll do more than just deliver a world-class recruitment video to brief — we’ll help you develop the brief, take care of execution, and then help you deliver it through an expert video strategy that gets you found online.  


3. Targeted Content that Tracks Engagement

A great film achieves its objective effectively, creatively, and efficiently. We create recruitment videos that attract “right fit” candidates, backed by a strategy that ensures it reaches them at the optimal moment. Tracked engagement metrics ensure you can set clear KPIs that help get buy-in from senior management. 

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4. Cost-Efficient Content Guarantee

Our recruiting video services don’t stop at delivering one fantastic recruitment video. Speak to us about social cut-downs and re-edits of existing footage to ensure you get maximum mileage from your content.

Related: Get the most out of your recruitment efforts. Check out this blog post on using interactive video for attraction and recruitment.


Recruitment Video Examples

We’ve helped some of the world’s top brands showcase their culture and careers to the talent they need. Yours could be next. Check out how these companies used Casual Films recruitment videos to attract and retain digital and tech-savvy talent that matched their brand profile.


An employee showcase, sharing what drives top talent to work with BMW.


Brand communication from Vodafone, showcasing their Digital Ninja initiative.

Rolls Royce

A short, powerful recruitment video targeted at recent graduates.

Capital One

An employee profile outlining tech based careers.

See More Great Work

There’s plenty more where that came from! Get to know our work, and how we can help you,
according to subject matter, business objective, or type.


Related: Dig deeper into a recruitment video project. Check out this HSBC Case Study to discover how we produced impactful content for their Early Careers team at the height of the COVID-19 pandemic.

Hear From Our Clients

Casual Films have been amazing and offered expert recruitment video services. They had a great feel for our brand and tone and developed some incredible concepts. They have a talented team and a project manager who handled everything! — BMW Group

Casual Films produced high-quality and impressive work. Each video was compelling and emotional. Despite facing numerous challenges, they truly rose to the occasion. They were flexible and accommodated the project’s needs, all while staying on-budget. Read the full review on Clutch

Why Work With Casual Films?

Motivating for professional employee recruitment videos may not have been the easiest task you’ve faced, up to now. Here’s why you, and your board, can trust that Casual Films recruitment video services can deliver on your highest expectations.

1. 13+ years Fortune 500 experience

Not many companies can boast of more than 13 years’ experience delivering content for Fortune 500/FTSE 100 companies. We can.

2. International reach

Our team of in-house creatives and vetted freelancers operate all around the world, in multiple languages — so you can deliver truly glocal recruitment content.

3. Award-winning content

We’re recruitment content specialists, who’ve won 85+ industry awards. We’ve also been voted #1 video production company, 3 years running!

4. Accountability

We invest every penny into your final product. Enjoy completely transparent costings and a fixed budget that doesn’t change after sign-off.

5. Long-term partnerships

While we welcome once-off projects, clients on longer-term retainers enjoy the reassurance of high quality content at volume and speed, which hits the brief every time.

Related: Unpack the benefits of project-based vs retainer-based outsourcing, in this blog post.

“How long should a recruitment video be?” And other FAQs

Find everything you need to know about how to make a recruitment video happen with Casual Films, here. Well, perhaps not everything. If your question isn’t answered, feel free to get in touch.

1. How much does it cost?

This depends on your needs check out this video for a closer look at how we approach pricing. Alternatively, contact a producer for a personalized quote based on your unique requirements.

2. Can you create foreign language versions?

Absolutely! We can translate and or work with multilingual filmmakers to produce work in any language: French, Spanish, German and beyond. We’ve had our work translated into 37 different languages and counting.

3. How quickly can you produce a film or animation?

We specialize in producing high volumes of high-quality content, at speed. Chat to us about your brief and ideal deadline, and we’ll confirm a timeline you can rely on.

4. How long should a recruitment video be?

Recruitment videos shouldn’t be longer than 3 minutes, but whether they’re 1.5 minutes or 30 seconds long depends on what you’re hoping to communicate and the context in which you’ll be sharing them. Speak to a producer to determine what length best serves your recruitment goals.

5. Can you help with scripting or creative concepts?

Yes! We’re an end-to-end production company and can assist you at every stage — from creative concepts, to scripting, filming, and post-production.

Hit Your Goals With Casual Films Recruitment Video

We’ll take care of your recruitment video needs while you focus on what matters — attracting and retaining high-quality talent to your organization. Contact us for a personalized quote or ask us your burning questions and let’s achieve your recruitment goals, together.