Guide
Recruitment video guide
The single most powerful tool for communicating what sets your company apart — and why you’d be a great place to work.
Star performers today have their pick of options. A strategically executed recruitment video improves hiring efficiency with demonstrable ROI.
Everything you need on using recruitment videos effectively — why you need them, when to use them, and how we help you get maximum ROI.
Seven benefits you can’t miss.
Finely target the perfect candidate profile — even helping bad-fit candidates self-select out — at every stage of the talent funnel, from awareness to hire.
Convey your ideal culture and attract candidates who’ll fit right in — a great way to invite, promote and normalise diversity and inclusion.
Reuse and repurpose recruitment videos almost indefinitely — re-edits and shorter social cuts for maximum mileage.
Compete with glossy tech businesses for the best talent, clearly communicating your commitment to being digital-first.
Video conveys complex concepts in a digestible way — the most efficient medium for a unique offer.
Get found online — video drives organic traffic from search results.
Remind new and longstanding staff why they chose you. One recruitment series we produced for a global energy firm reduced their drop-out rate by 93%.
How Casual can help
We routinely work with Talent and Recruitment teams at Fortune 500 companies. Four things set us apart: high-quality production through our Ariel methodology; end-to-end production and strategy that develops the brief and gets you found online; targeted content that tracks engagement, so you can set clear KPIs and win senior buy-in; and a cost-efficient content guarantee with social cut-downs and re-edits.
Culture and careers, on screen.
“Casual Films have been amazing and offered expert recruitment video services. They had a great feel for our brand and tone and developed some incredible concepts — a talented team with a project manager who handled everything.”
BMW Group
Why work with Casual
More than 20 years delivering content for Fortune 500 / FTSE 100 companies.
In-house creatives and vetted freelancers worldwide, in multiple languages — truly glocal recruitment content.
Recruitment content specialists with 100+ industry awards, voted #1 three years running.
Completely transparent costings and a fixed budget that doesn’t change after sign-off.
Retainer clients enjoy high-quality content at volume and speed, hitting the brief every time.
FAQs
It depends on your needs — contact a producer for a personalised quote based on your requirements.
Absolutely — we translate and work with multilingual filmmakers. Our work has been translated into 37 different languages and counting.
We specialise in high volumes of high-quality content at speed. Share your brief and ideal deadline, and we’ll confirm a timeline you can rely on.
No longer than three minutes — whether it’s 90 seconds or 30 depends on your message and context. Speak to a producer to determine what best serves your goals.
Yes — we’re an end-to-end production company and can assist at every stage, from creative concepts to scripting, filming and post production.