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The Future of Video Content Marketing in Asia

INFO

This one-day conference will explore key industry trends, share thought leadership on the future of video in Asia, and provide can't-miss networking opportunities. 

This event provides engaging insight into video production across Asia. What does 2024 and beyond hold for brands and businesses?

We'll unpack this by exploring the evolving digital landscape, AI in media, and how leading brands achieve strong ROI using video and live events. 

With keynote speakers across the industry and a live Q&A session, this is an event not to be missed. 

Helping local brands be more global and global brands be more local. 

Special thanks to InvestHK. 

Date & time: April 23, 2024 • 12:00 - 9:00 p.m.
Address: Central Hub, 20F, California Tower, 30-32 D'Aguilar St, Central, Hong Kong


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AGENDA

12:30 p.m. to 1:00 p.m
Arrival & Welcome 

1:10 p.m. to 1:15 p.m.
Welcoming Address

1:15 p.m. to 2:00 p.m.
Asia’s Evolving Video Content Landscape

2:00 p.m. - 2:20 p.m.
AI...The Final Frontier in Video?

2:20 p.m. - 3:15 p.m.
Rooted in Authenticity • The Power of Video for Social Success

3:15 p.m. - 3:30 p.m.
Coffee Break

3:30 p.m. - 4:00 p.m.
Build Your Own “Networks” via Live Events & Streaming

4:00 p.m. to 4:30 p.m.
Fireside Chat 

4:30 p.m. to 5:15 p.m.
Keynote Presentation • Nick Francis, CEO & Co-Founder

5:15 p.m. to 5:50 p.m.
Q+A Session

5:50 - 6:00 p.m.
Closing Remarks

6:00 p.m. - 10:00 p.m.
Networking (Drinks and Canapes served)

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InvestHK Ping-An Bloomberg logo AIA_Group_logo Prudential HSBC Cathay_Pacific-Logo 4 Jardines GP Batteries GoDaddy_logo 2 Google_2015_logo 2 Adobe_logo_and_wordmark_(2017) 2 Marriott_hotels_logo14 2 Facebook,_Inc._Logo_2019 2 GoDaddy_logo 2 Google_2015_logo 2 InvestHK Prudential Adobe_logo_and_wordmark_(2017) 2 Facebook,_Inc._Logo_2019 2 Marriott_hotels_logo14 2
Capital_One_logo 2 Vodafone_2017_logo 2 Rolls_royce_holdings_logo 1 Chanel_logo 1 Canon_wordmark 2 Capital_One_logo 2 Vodafone_2017_logo 2 Rolls_royce_holdings_logo 1 Chanel_logo 1 Canon_wordmark 2

SESSIONS

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1) ASIA’S EVOLVING VIDEO CONTENT LANDSCAPE

What does 2024 hold for brands and businesses looking to maximise their video content marketing in Hong Kong and across Asia?

What are the key trends and developments that will shape the future of video across our region? 

How can brands pivot or adapt their approach to make the most of it?

In this session, we'll explore these key questions with our expert panel: 

• David Cheang, Creative Strategist, Meta
• Jeffery Wang, Account Director, Marketing Solutions, Hong Kong and Taiwan, LinkedIn
• Joe Chang, Sales Director, BytePlus HMT

2) AI...THE FINAL FRONTIER IN VIDEO?

In this session, we'll explore the possibilities AI will bring to video content.

We'll also explore the realistic everyday uses that brands and creators have already found for using AI to create compelling and engaging content for audiences in Asia.

Panelists include: 

  • Adam Ruddick, COO, Casual
  • Lexi Hayes, Managing Director (APAC), Casual

3) ROOTED IN AUTHENTICITY - THE POWER OF VIDEO FOR SOCIAL SUCCESS

Just like human behavior, a brand’s social performance can be difficult to predict.

The digital landscape is increasingly crowded, driven by audiences' consumption of high-quality video.

It can be tempting for brands to mimic the success of others and adopt their social video habits without taking the necessary steps to create meaningful and impactful video content for their audiences on their own channels.

In this session, our expert panel will peel back the layers to help you understand what authenticity in the video really means & how your brand can succeed with an authenticity-first approach.

Panelists include: 

• Mat Booth, Head of Production, Asia Pacific, Global Communications, HSBC
• Cal Wong, Global Community Investment & Social Impact Lead Asia, Ex-Manulife

4) BUILDING YOUR OWN “NETWORKS”

In the new digital age, as brands truly become broadcasters, how does the concept of “live'' help to further your brand's reputation?

As a broadcaster of note with your internal and external audiences, how can you innovate and leverage events and streaming content to take your brand to the next level? 

In this session, we explore these key questions and more with Maggie Choy, Casual's Head of Events and Streaming. 

Speaker: 

  • Maggie Choy, Head of Events and Streaming, Casual

5) KEYNOTE PRESENTATION

Nick Francis, Founder & CEO of Casual, gives a keynote presentation. 

Topic to be announced.