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Creating for Connection

Delivering Results with Data-Driven Storytelling

AT A GLANCE



What is it? 
COVID-19 represented a seismic shift in the content production space. That pace of change has only increased, with constrained budgets and accelerating competition driving demand for new technologies and innovative approaches to storytelling. The rise of AI and other advanced tools is revolutionizing how we create and distribute content, offering—with caveats—unprecedented opportunities for efficiency and creativity. This event will explore these technological advancements, showcasing how they can be leveraged to produce compelling content that resonates with audiences worldwide.

When is it?
Oct. 2, 2024, 6:00 - 9:00 p.m. 

Where is it?
Trellis SF • 981 Mission St, San Francisco, CA 94103

About Casual
We produce scroll-stopping brand and communications video content. We were voted the number-one production company by EVCOM and are one of the top business storytelling agencies globally.

Our unparalleled expertise and innovative approach have set new benchmarks in the industry, making it a key player in the evolving content landscape. Learn from the best and see firsthand how Casual is redefining content production for 2025 and beyond.

Who Should Attend?
This event is a must-attend for mar-comms decision-makers. Whether you're a CMO, brand strategist, or content leader, this is your chance to network with top-tier professionals, gain actionable strategies, and discover innovative ideas that will elevate your brand. Don’t miss this opportunity to enhance your expertise and drive your company’s success in the ever-evolving world of content. Secure your spot now and be part of the transformation!

Panelists

Shveta Berry, Content Marketing Leader at Autodesk
• Jen Apy, CMO at Chief Outsiders
• Mandy Sprinkel, Senior Creative Producer, Formerly at Upworthy, Discovery, and Intel
• Cristina Pandol Sotomayor, Executive Creative Director at the Golden State Warriors 

SESSIONS

6:00 - 6:30 p.m. • Networking & Drinks

Attendee arrivals and opening drinks/canapés

6:30 - 6:45 p.m. • Keynote Presentation

Overview

We'll kick off the event with a presentation on creating audience connection, bringing people together, the evolving role of video in your business strategy, and how technology is powering a new frontier of content creation. 

Speaker

Nick Francis, CEO and Founder of Casual

6:45 - 7:15 p.m. • Data vs. Art

Overview

Marketing has always been driven by data, while content traditionally captures the brand's heart. Recently, however, viewership and audience engagement have become a science, creating an inflection point where engagement optimization drives storytelling. This panel will unpack this conflict and explore its implications for the future of content.

Panelists
• Jen Apy, Partner and CMO at Chief Outsiders
• Shveta Berry, Content Marketing Leader at Autodesk

7:15 - 7:30 p.m. Using Generative AI for Production

Overview

Over the past three years, we have led the way in using generative AI to deliver value to clients. From speech-to-text transcription and image generation to better production management, Casual has mastered these technologies more effectively than 99% of production companies. This presentation will guide you through our five-step framework for using the latest technologies to create groundbreaking work.

Speaker

Nick Francis, CEO and Founder of Casual

7:30 - 8:00 p.m. Speed to Market with Content

Overview

With limited resources, brands must keep up with an increasingly unmanageable pace of content production. Most brands have divided their efforts between short-form, lightweight content, and long-form brand storytelling. In this session, we’ll discuss how content teams can better ensure brand coherence, consistency, and speed to market across these different verticals. 

Panelists
• Mandy Sprinkel, Senior Creative Producer, Formerly at Upworthy, Discovery, and Intel
• Cristina Pandol Sotomayor, Executive Creative Director at the Golden State Warriors

 

8:00 - 9:00 p.m. •  Networking, Canapés, & Drinks

Wrap up the evening with an hour for networking, canapés, and drinks will be served. 

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