THANK YOU FOR ATTENDING!

Thank you for attending Creating for Connection in San Francisco! We truly appreciate your presence and engagement at this event.

It was a fantastic evening spent delving into all the key challenges of content production. We explored content best practices, how to leverage data to support your best stories, and how to navigate an era of overwhelming content.

Catch up on the full sessions below!

Data vs. Art

Overview

Marketing has always been driven by data, while content traditionally captures the brand's heart. Recently, however, viewership and audience engagement have become a science, creating an inflection point where engagement optimization drives storytelling. This panel will unpack this conflict and explore its implications for the future of content.

Panelists
• Jen Apy, Partner and CMO at Chief Outsiders
• Shveta Berry, Content Marketing Leader

Speed to Market with Content

Overview

With limited resources, brands must keep up with an increasingly unmanageable pace of content production. Most brands have divided their efforts between short-form, lightweight content, and long-form brand storytelling. In this session, we’ll discuss how content teams can better ensure brand coherence, consistency, and speed to market across these different verticals.

Panelists
• Mandy Sprinkel, Senior Creative Producer, Formerly at Upworthy, Discovery, and Intel
• Cristina Pandol Sotomayor, Executive Creative Director at the Golden State Warriors

Creating for Connection

Delivering Results with Data-Driven Storytelling

THANK YOU FOR ATTENDING!

Data vs. Art

Speed to Market with Content

Sessions

It all starts here

Creating for Connection

Delivering Results with Data-Driven Storytelling

THANK YOU FOR ATTENDING!

Data vs. Art

Speed to Market with Content

Sessions

DATA VS ART

SPEED TO MARKET WITH CONTENT

KEYNOTE SESSION

It all starts here