Casual Films

What is the best length for video online?

It's one of the great questions of modern times. On the face of it the answer is simple: as short as possible.

In practice it's a little more complicated than that. We pulled together a whitepaper to rest this demon once and for all. It include:

  • Factors determining length
  • Recommended lengths for each social media platform
  • Why people will watch nine hour boxset but skip a 15 second pre-roll ad.

Everything you need to increase the completion rate of your content.