Casual Films

What is the best length for video online?

It's one of the great questions of modern times. On the face of it the answer is simple: as short as possible.

How long should a recruiting video be? Or, how long should marketing videos be? You may think you could Google the answer but in practice working out the best length for your video is a little more complicated than that. We pulled together a whitepaper to put this question to rest once and for all. It includes insights on:

  • Factors determining length
  • Recommended lengths for each social media platform
  • Why people will watch a nine hour box set but skip a 15 second pre-roll ad

Get everything you need to increase the completion rate of your content.