Hi, I'm Sanica!

As an Executive Producer in the LA office, I’m joined by a talented team of editors and filmmakers all dedicated to creating the best film possible.

The unique thing about Casual is that we pride ourselves on taking ownership over the end product and truly giving each step of the process the love and care it deserves. Of course, that includes the fun bits like filming on set and editing; however, we cascade that care down to even the more nitty gritty elements. We make sure every spreadsheet is easy to understand and every email from us is clear and concise. These are the day to day things that make a project organized, efficient, and fun!

In the past two years, I’ve interviewed hundreds of entrepreneurs for GoDaddy’s Icons of our Tribe branded content campaign. Barbers, latte artists, furniture makers, fashion designers...the list goes on! We have traversed the country speaking to these small business owners, exercising our journalistic storytelling skills and shining a light on these everyday heros. In tandem, we’ve covered projects on technical topics like injection molding, robotics, climate change, and semiconductors. No two days are the same!

Working with our team means that we will always go above and beyond for our clients. We look forward to working with you!

+1 (510) 318 9033


Planet Oat




Icons of Detroit

Our clients.
Orange Team Clients v3

Our team.

Efa Circle copy Efa Akutekha


Brandon Circle Brandon Berezo

Production Coordinator

Circle James James Fair


Circle Katie Katie Wade

Senior Editor

Circle Darren Darren Will


Robyn Circle Robyn Hutson


Circle Sybilla Sybilla Harvey

Senior Creative

Rich C Circle Rich Clements