Skip to content
Form icon

#ThoughtforThursday: Light at the end of the tunnel?

As anyone who has taken part in endurance sports will tell you, getting to a third through an event is often a challenging time. Generally, you have done enough to take it out of you - but you're not even halfway. Maybe you started a touch too strong, maybe you underestimated quite how far you have to go, maybe what you are doing would require a huge amount of effort no matter the conditions. Whatever it is, a third in hurts.

That's where it feels like we are with the current crisis; things do seem a little different this week. Of course, we still have the majority to get through - and sadly people will die and things will get worse before they get better. But being at home - dealing with the daily monotony - is becoming just a little more normal.

Winston Churchill understood the importance of similar moments. As he said: 'This is not the end, it is not even the beginning of the end, but it is perhaps the end of the beginning." He recognised just how significant it was to get beyond the fear and uncertainty of the early stages of a crisis. As we move into - what is for some of us - the forth week of lockdown, it's good to take solace in the fact that if we can get through the first bit - we should be able to get through the rest.

Related posts

Frame (13)

Competition for mind space is fierce.

To stand out and stand apart, brands must work doubly hard.

let’s talk