Case Study: GoDaddy: Celebrating Entrepreneurs

Posted by Nick Francis
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This year we've traveled across the country profiling entrepreneurs for GoDaddy. Highlighting people who are following their passions and carving their own path, these 2-3 minute mini-documentaries showcase inspiring stories from GoDaddy's customer base. These stories are then pushed out on their YouTube, Instagram, and other social media platforms.

This campaign is cultivating a community of people who are committed to the small-business economy and inspiring others to pursue their own side-hustles and follow their dreams.

GoDaddy: Cubs the Poet is Out to Show the World Poetry Still Matters

Cubs is breathing new life into a classic form of art: poetry. What started as reciting rhymes on the street became a business when he recognized a demand for custom poems. Cubs draws on the vibrant energy of the New Orleans community to craft pieces that allow him to meet people where they are and help them evolve. Written on an old school typewriter, his poems weave together emotions with words to deeply connect with people’s innermost thoughts and feelings. Most recently, Cubs launched his own publishing company to produce a book and help other poets and writers share their work with the world.

Learn more about Cubs...


GoDaddy: Whitney Mitchell is Capturing the Beauty of New Orleans Through the Eyes of it's People

After a career-ending track injury at LSU, Whitney knew she had more to offer the world. She knew she had a story to tell. Picking up her camera, she became dedicated to capturing the beauty of her friends, showcasing the vibrant culture of New Orleans right along with it. This passion led to Twomacks, a brand rooted in music, art, clothes and kicks and a celebration of all her city has to offer. As her business grew, she began connecting with folks deeply rooted in New Orleans culture, tapping into something special to paint a picture of the city’s flamboyant spirit. Through her content, Whitney highlights the characters and views that make this buzzing New Orleans community so unique.

Learn more about Whitney...


 

GoDaddy: Danielle Smith is Designing the Bag that Every Music Producer Needs

After graduating from FIT, Danielle Smith found herself immersed in a community of musicians, singers and artists. Music producer and friend SKI BEATZ asked her to create a bag that could carry his MPC, which became the first SOUNbag prototype. SOUNbag allows creatives to pack up their equipment and carry their studio on the go.

Check out the design studio of SOUNbag founder Danielle Smith and get the scoop on how her company got its start, right here!


Is your company making great stories happen? If you want to share them in the best way possible you should get in touch with one of our team. Our experienced producers who will be happy to bring them to life with you. Make a no obligation enquiry by email or right here.

Topics: Explain or promote products and services, Increase brand awareness and appeal, Production process, Talking head, Case Study

WSP: How Animation Works: Explaining Children's Hospitals of the Future

Posted by Nick Francis
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Welcome to our brand new blog. Please get in touch with your thoughts and share with others who might be interested.

Casual's London animation team recently delivered a couple of touching films for healthcare engineering whizzes WSP. The animation features WSP SVP of the US, Nolan Rome, talking about some of the ingenious steps they are taking to design future children's hospitals.

 This is the 20 second teaser version:

WSP What if we can. Understanding Animation

You can see the full video here.

Neat right?

Because everyday's a school day at Casual, we thought we’d take a minute to look how the specific facets of animation enhance the message of this video.

1. It allows you to show and tell

2. It adds production value

3. It makes the message more memorable

Let's have a look at them in a little more depth:

Showing and Telling:

 

How to animate iPad

 

For example: as Mr Rome explains how the children are provided with iPads (above), we see this on screen. This adds a visual hook to the dialogue, engaging two senses rather than just one and making what is being said significantly more memorable to the viewer.

 

2. Production Value

From a production point of view, shooting a talking head (as featured in this film) is about as simple as movie making gets. The addition of animation makes it appear significantly more professional and upscale. Chris (the animator) has done an excellent job of bringing it all to life, but in the grand scheme of things, it’s not the most complex of productions.

Animation still carries a degree of magic to it, which is why so many clients use it to communicate. It can be used to quite literally bring a brand to life - for example moving logos etc. This video is more reflective of the nature of WSP's brand, rather than its specific look.

3. Emotional Resonance

Finally, and possibly most importantly, animation adds to the emotional engagement of the audience. Small flourishes in the animation – like the sad look on the girl's face at the beginning - increase the viewer's engagement with the subject. This is because we are programmed to either like or dislike people or things that we believe are alive. In this case, the animation of the girl, while in reality just a collection of moving lines on the screen - build what is known as anthropomorphic empathy. The emotion this generates then codes the associated information into our brains. This makes it far more memorable and impactful.

There we go. A touching animation and a slice of learning. Who said we didn't look after you guys?

Topics: Explain or promote products and services, Production process, Being a better commissioner, Animation, Talking head, How-to

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