The Better Video Power Hour with Vodafone's Catalina Schveninger

Posted by Nick Francis
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Make your next video the best yet webinar

This might sounds a little obvious (not to mention cheesy) but we are pretty passionate about making really really great films at Casual Films. Nothing makes us happier than watching a fine filmic filly leave the Casual stable ready to hit the social media or intranet racetrack at a gallop. It makes us sad too when we see projects that don't go quite as well as they should and the production vet needs to get involved. I'll give that analogy a rest now - put it out to pasture if you like - (sorry).

Anyway, over the years we're made around 10,000 videos of all different sizes for every type of purpose and for every type of client. That has lead us to develop our very own exacting methodology for making videos that work. We've wanted to share this process for some time and we felt that the best format for this was through our own version of live TV - a webinar!

Webinar video_6

 

 

MAKE A DATE: 11th JULY 2019 - 17:00CET / 16:00BST / 11:00EDT / 08:00PDT

I (Nick) am going to be joined by Casual UK's Managing Director and production powerhouse Oliver Atkinson. Over the space of 50 short minutes we're going to share our step-by-step process for making better quality videos in less time and for less money.

Our Extra Special Guest

Catalina

We're extremely excited to announce Catalina Schveninger, Global Head of Learning at Vodafone as our special guest. Catalina is now responsible for the development of the company's global team of over 110,000 people - quite a remit - so we're extremely happy that she is making the time in her schedule to share her thoughts with us. 

Catalina was previously Global Head of Employer Brand at Vodafone having joined following time as HR Director of T Mobile in The Netherlands. She began her international HR career in 2002 as a member of the Human Resources Leadership Program at GE and held different roles, including the HR Director of GE’s Security EMEA division. 

A mother of 2, Catalina is a passionate advocate for the attraction and development of women in organisations and an avid learner of all things AI and neuroscience. These interests are reflected in a number of the projects that we have produced together including this one promoting belonging at Vodafone:

Vodafone - Belonging

Vodafone - Belonging

One of the reasons we're really pleased that Catalina is going to be able to join us is the fact that she will be able to give the commissioner's angle to the conversation. We are going to use a global employer branding project that we did with her as the backdrop for the learnings that we want to share. You can see one of these films here:

Vodafone - Digital Ninja (1)

Vodafone - "The Future is Exciting, Ready?" - Digital Ninjas employer brand

 

We will be holding a live Q&A at the end of the session so please come armed with anything that you want to ask. We will do our best to get to them. Also - please share the link with anyone else you think might find the session useful.

This is the webinar for you if...

  • You've commissioned video but you feel it's been too expensive, time consuming and ultimately ineffective in the past.
  • You want to understand the simple techniques that the world’s best communicators use to land their message with video.
  • You want to know how global telecoms company Vodafone uses video to land a global brand launch with their 110,000+ staff.
  • You want to understand where most people go wrong and how to avoid expensive, time consuming pitfalls.

 

We look forward to seeing you there.

Topics: Being a better commissioner, How-to, News, Content Strategy, Culture & Values

How we defined our values & built the culture at Casual

Posted by Nick Francis
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One of the most valuable things we ever did at Casual was define our values. This helped us to understand exactly who to employ and promote, and who was not quite right and might do better elsewhere. It is amazing how many business problems stem from people problems. Get the values right and so many things take care of themselves - particularly for a services business.

Culture and Values at Casual

 

How did we do that?

1. With management write down the attributes that make each of your 5-star/top performers great.

2. Which of these are shared?

3. Condense these to around 5 main ones which don't overlap too much.

4. Assess all staff against these values. Do they exhibit them: most of the time? Some of the time? None of the time?

5. Have a conversation with each staff member discussing the values and their grading. Be honest.

6. Help them to understand what they need to do to exhibit the values most of the time.

7. This gives you a clear framework to help challenging employees to succeed. Give them time to come back with examples.

8. If they can't get there, be prepared to say that this is not the right place for them - the ones who do fit will flourish.

9. Follow through. Recruit, incentivise and promote those who exhibit the values.

10. Over time this should build a strong and thriving culture.


CASUAL FILMS VALUES
 
What attributes make our Casual Filmers great?
 
Passionate about making our clients happy
There are lots of ways you could choose to have your project produced. We’re extremely grateful that our clients choose us. In gratitude, we employ people who are naturally passionate about delivering and delighting those who made that choice.
 
Can-do and proactive
Filmmaking is about continual problem solving. We require our staff to think on their feet and act on initiative. Our team are solution focused, taking much of the weight off you, our clients. 
 
Team spirited and accountable
 We work closely together so that you get the benefit of the experience and skill of our whole crew. We hire and promote people who show the personal leadership required to happily take accountability for their actions.
 
Doing more with less
We produce work which our clients believe is tangibly more effective. To do this, every penny invested needs to show in the final product. We are only able to do this by employing staff who think creatively and with thrift.
 
Open and positive
Video production is not the most important job in the world, but it might be one of the best. The process of working with Casual should be enjoyable for everyone involved. Having a positive mindset, even at a 4am call time, is central to this.

You can read more about the Casual Films team here: Great People.
 
If you want to speak to a 'Great' Casual person, click here to book a call:
 
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Topics: About Casual, Culture & Values

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