The Casual Academy

Posted by Nick Francis
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You may have noticed that a couple of weeks ago we ran our first ever Academy from our new office in the San Francisco Bay. As it's Thanksgiving and the holiday season is a great time for being charitable, we thought we'd share a bit more information on what the Casual Films Academy is...

 

What is the Casual Academy?

We set the Academy up back in 2012. We wanted to do something which had a benefit to the world. We saw the potential of a win:win in video production, as both the process of production and the final output can be beneficial.

The main aim of the Casual Academy is to broaden access to the media industry. It provides 16 to 25 year olds with hands-on film training while making films for charities. This training is provided by filmmakers who mentor them through the production of a film for a small local charity. The charity gets a promotional film and the young people a piece for their showreel, and the experience of working to a brief from a real client.

Casual Films Academy Back On My Feet

Back On My Feet - New York, 2016

The course is designed to give the young people experience of the four main roles in the production process. Namely: creative/scriptwriter, producer, director, editor. This helps them to understand the different skills involved in each role, so that they can understand where to focus their energies to effectively enter the industry. The finished film is then presented to the charity at a premiere, which is attended by the young people’s friends and family. There is then a further career advice session to help them understand where to go next.

Casual Films Academy Beating Bowel Cancer

Beating Bowel Cancer - London, 2016

Why is this necessary?

For most people the way into the creative industries is via a three or six month unpaid internship. This limits access to all but the significantly privileged - particularly given the living costs in our home cities. This theme is reflected by the relatively limited variation in socio-economic backgrounds among those working in production, creative and media companies.

If our industry is the mouthpiece for business and culture, how can it be representative if it fails to properly reflect the views, ideas and backgrounds of all people?

Casual Films Academy Manor Gardens

Manor Gardens - London, 2015

What’s the plan?

We've run the Academy 10 times over the past six years. It has potentially global appeal, with young people, charities and professional filmmakers who are willing to give some of their time to help. If you fall into one of those groups, do please drop us a line. We're always looking for new people to work with.

Topics: Purpose driven video, Casual Academy

The Casual Films Academy charity comes to Oakland!

Posted by Nick Francis
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We have recently completed the first outing of the Casual Films Academy Charity in our new spot in California. We worked with a number of young people from Guardian Gyms to make a series of films to help the non-profit to expand into a second larger space.

Back in 2012, we realised that the process of producing films gives the opportunity for a double win. On the one hand, the film itself can be used as a valuable promotional tool for a local charity that wouldn’t otherwise be able to afford one. On the other the process of making the film gives the opportunity to give access to young people to experience the many benefits of working in a creative team and making something. Since then we have worked with well over 100 young people. This year, with the help of our excellent staff, we brought the idea to Oakland, San Francisco Bay, CA.

Casual Academy Oakland

The Cause

The local cause we decided to work with was Guardian Gym - a non-profit martial arts gym based. They offer free classes to kids in the community, where they practice Brazilian Jiu-Jitsu and boxing and are mentored, gain self-confidence. This helps them to develop important life skills like discipline. It works in a similar way to Tom's Shoes - one paying adult membership also pays for a young person’s membership. 

Guardian Gym’s model has been so successful that they have outgrown their space. They need more funding to help them to open a second, larger facility to accommodate more members – both adults and kids. The videos we made with our academicians (if we can call them that!) are intended to promote and raise money for this second location. 

15s Instagram teaser of Diego's film

The Films

We created five 30 second videos, each focused on a different young person. They filmed and edited these with minimal direction and guidance from CF resident filmmaker James Fair. That's worth repeating - these films were shot and edited by our Academy students. Each video tells the story of how Guardian Gym has helped them overcome a challenge they faced. You can see the films by clicking here.

The young people seemed to really enjoy the community atmosphere and collaboration of the production. They got proper hands-on experience and were really able to take control of what they were making. Watching them, you wouldn't guess that they were shot and edited by kids between the ages of 10-13 (and 18). They turned out to be amazing, and showcase how committed and dedicated these five kids are to both Guardian Gym and the Academy. 

 

15s Instagram teaser of Kadijah's film

"Capturing some of our kids while they participate in a project to learn how to film, edit, and tell a story with the Casual Academy. Such a great learning experience for them to find a potential passion early in life. We can't tanks James, Lydia and Sanica enough."

- Guardian Gyms 

A massive thank you to everyone involved in the the project. It wouldn’t have been possible without the time, effort and energy that our Oakland team put into it. If you want to make a donation please click here.

If you want to learn more about the Academy - if you have a local cause you think would benefit, or a young person in one of our home cities who is interested in getting involved then do please let us know. If you want to make a donation to the Academy - nothing is too small (or too big!) - to help us to help more special cause please contact us on hello@casualfilms.com

Topics: Purpose driven video, News, Casual Academy

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