What's it like filming in a rainforest in London?

Posted by Nick Francis
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We’ve recently delivered a series of films for London Zoo on Behalf of Evening Standard Independent Group. It’s been a real labour of love for the crew, particularly Olly Atkinson, who has always had a bit of a soft spot for our furry friends. In his rich and varied careers before Casual he produced none other than the Secret Life of Hedgehogs. David Attenborough watch your back.

To find out a bit more about the process of shooting in the zoo we caught up with Olly to ask him about some of the challenges of shooting in a synthesised rainforest. Misty camera lenses and plastic cased GoPros watch out – the climbing anteater is about…

Casual's London MD, Olly Atkinson, who produced the films explains some of surprising challenges of shooting in a zoo! Keep watching to see the film at the end


Whatever you want to make a video about or expert global team are on hand to help. Fill in your details and thoughts on the form on this page and one of them will get back in touch very shortly. We've produced work from the Canadian Arctic to the Iraqi Desert (and a fair few conference rooms in between), so our staff understand your challenges and how to translate them into effective video content efficiently, whether your films subjects are going to try to break open and eat the camera, or not.

You can find the book a call back form here.

 

Topics: Increase brand awareness and appeal, Production process, How-to, About Casual

How we defined our values & built the culture at Casual

Posted by Nick Francis
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One of the most valuable things we ever did at Casual was define our values. This helped us to understand exactly who to employ and promote, and who was not quite right and might do better elsewhere. It is amazing how many business problems stem from people problems. Get the values right and so many things take care of themselves - particularly for a services business.

 

How did we do that?

1. With management write down the attributes that make each of your 5-star/top performers great.

2. Which of these are shared?

3. Condense these to around 5 main ones which don't overlap too much.

4. Assess all staff against these values. Do they exhibit them: most of the time? Some of the time? None of the time?

5. Have a conversation with each staff member discussing the values and their grading. Be honest.

6. Help them to understand what they need to do to exhibit the values most of the time.

7. This gives you a clear framework to help challenging employees to succeed. Give them time to come back with examples.

8. If they can't get there, be prepared to say that this is not the right place for them - the ones who do fit will flourish.

9. Follow through. Recruit, incentivise and promote those who exhibit the values.

10. Over time this should build a strong and thriving culture.


CASUAL FILMS VALUES
 
What attributes make our Casual Filmers great?
 
Passionate about making our clients happy
There are lots of ways you could choose to have your project produced. We’re extremely grateful that our clients choose us. In gratitude, we employ people who are naturally passionate about delivering and delighting those who made that choice.
 
Can-do and proactive
Filmmaking is about continual problem solving. We require our staff to think on their feet and act on initiative. Our team are solution focused, taking much of the weight off you, our clients. 
 
Team spirited and accountable
 We work closely together so that you get the benefit of the experience and skill of our whole crew. We hire and promote people who show the personal leadership required to happily take accountability for their actions.
 
Doing more with less
We produce work which our clients believe is tangibly more effective. To do this, every penny invested needs to show in the final product. We are only able to do this by employing staff who think creatively and with thrift.
 
Open and positive
Video production is not the most important job in the world, but it might be one of the best. The process of working with Casual should be enjoyable for everyone involved. Having a positive mindset, even at a 4am call time, is central to this.

You can read more about the Casual Films team here: Great People.
 
If you want to speak to a 'Great' Casual person, click here to book a call:
 
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Topics: About Casual, Culture & Values

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