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COVID-19 will redefine the way we produce and consume content forever.
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We are devoting our Knowledge section to everything you need to know about the ways our industry is changing. If you have any questions at all, or want us to feature something here, please drop us a line and we'll be happy to help you.

Webinar: Corporate comms evolves with interactive video for ABinBev

Posted by Lexi Mounsey
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We all need a drink sometimes - this year more than ever – but the harmful effects of alcohol are a problem, and something needed to be done about it.

Casual Films and our interactive video partner WireWax worked with ABInBev and their safe drinking force the ABInBev Foundation, to create an epic Interactive video to Reinvent How We Drink.

ABinBev Interactive

Moderation remains a fundamental factor in consuming alcohol, and ABInBev have spent more than three decades promoting responsible drinking, setting Global Smart Drinking Goals to be achieved by 2025. These Goals are informed by the unique and diverse causes of harmful drinking in the 50+ countries they operate. Casual Films traveled to Zacatecas, Mexico; Leuven, Belgium; as well as right here in New York City to uncover the stories of how ABInBev are bringing this change.

AbInBev beer cansAlcohol free beer: all the flavour, none of the danger!

In a powerful 6 minute interactive video, our interactive production partners Wirewax did an incredible job planning and mapping hotspot technology to reveal a deeper layer of content for the viewer. As you watch, there are 13 additional pieces of clickable content to increase engagement, including videos, imagery, articles and social campaigns. The narrative is neatly wrapped up in the hero film, hosted by ABInBev talent and Directed by David Potvin. Shot on location in a Brooklyn studio over one long shoot day, we were able to create a diverse set of locations as a way to reveal relevant stories and navigate the viewer through all facets of the Smart Drinking programme.

Launching on “Global Beer Responsible Day” - Friday, September 18th as a way to reaffirm ABInBev’s commitment to reducing the harmful use of alcohol, this is a campaign we are truly proud of.


Casual Films WireWax ABinBev WebinarIf you are interested in using Interactive Video, or would like to learn more about the process and some of the key pitfalls to avoid, Casual's Nick Francis is going to be discussing the project with Emily Wallen, Global Manager, Brand and Digital Communications at AbInBev and WIREWAX Co-Founder Dan Garraway on Wednesday 18th November at 12pm EST. You can sign up here.

It should be a fascinating discussion and well worth a listen if you want to know more about making really impactful interactive video content.

Topics: Interactive Video, Case Study, Events, Innovation

Using video to fight knife crime and wasted lives

Posted by Tarryn Paul
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Topics: Purpose driven video, Case Study

Produce One: Plant One - Supporting the Trillion Trees Project

Posted by Nick Francis
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After all the madness of this year, you could be forgiven for thinking that we've lost it. We’re pleased to report though, that we haven’t finally cracked – we will, of course, also make you the project. While we do that, we'll also plant a tree on your behalf. So, not only do you get to delight your audience, you get to leave a mark that will live long into the future.

Trillion Trees charities

Trillion Trees is an inspired venture between Birdlife International, Wildlife Conservation Society and the WWF. Once upon a time, the world was home to six trillion trees, over the years, human impact has reduced that number to just 3 trillion. Trillion Trees aims to replant and protect a trillion trees by the year 2050. It’s a hugely ambitious goal but one which will go some way to reducing the amount of carbon in the atmosphere and creating a rich and vibrant natural world for the future. We are all so proud to be able to contribute toward such a worthwhile goal.

You can find out more here.

Topics: Purpose driven video, About Casual, Culture & Values, Sustainability

The lasting effects: video production sustainability during a pandemic

Posted by Maria Salcher
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Casual Films were recently commissioned to produce a brand-new film for BMW showcasing a sustainability strategy driven by their leading message: ‘We don’t do sustainability at BMW, we make BMW sustainable’. 

BMW is committed to ensuring sustainability at every level of production, reducing it’s CO2 footprint significantly. From the supply chain through to the final use phase ensuring they become a benchmark for sustainability within the automotive industry.

With this sustainability focus in mind, I wanted to see how this translated into the video production industry. Even now in the midst of a global pandemic, what can be done to ensure that the process has as little impact on the environment as possible whilst still adhering to government health & safety regulations.

We have all seen the vast amounts of barely consumed water bottles being thrown away after a day on set or have been told to avoid excessive printing ahead of shoots. What does it really mean to be a sustainable production and how do you keep your carbon footprint as low as possible? Especially when working practices in light of Covid-19 can appear at odds with a lot of sustainability measures that are supposed to be put into place?

Most of the planning to make a project ‘green’ starts in the very early pre-production stages. It’s important to realise that even small changes will have a big impact in the grand scheme of things and that it is our responsibility to ensure we are looking after this planet for future generations. Eco-friendly decisions can be a big win for both the production budget and more importantly the environment.

There are a lot of things to consider but here are some key points and sustainability tips I have picked up during on-set productions before and during the Covid-19 pandemic.

Plastic water bottlesPLASTIC WATER BOTTLES:

Something so apparent and simple but often forgotten!

With plastic bottles impacting not only the earth's resources but the personal health of the people who drink from them, switching to reusable bottles is definitely a decision everyone should make.

It is estimated that approximately 700,000 water bottles are being thrown away every day in the UK.

Plastic-free shoots are on the rise in the industry and utilising water urns in combination with reusable water bottles are a great way to help make a large impact. Look out for a note on our call sheets reminding people to bring along a reusable water bottle on the next shoot!

PLASTIC UTENSILS:

It is now more important than ever to reduce single-use plastic wherever possible.

While there are cities like Seattle that have banned plastic drinking straws and utensils altogether it’s still too easy to fall into the trap of purchasing easily accessible cheap plastic cutlery for video shoots.

It is important to flag that there are fantastic eco-friendly alternatives listed at the same price as their plastic counterparts making them a go-to on all shoots.

food-bank

CATERING AND FOOD DONATIONS:

'Support your local businesses' has been a big slogan coming out of lockdown so why not apply this same principle to catering.

Sourcing local and seasonal produce wherever possible will not only reduce the overall carbon footprint but also support local business owners during a time of uncertainty.

With all meals having to be individually packaged to adhere to Covid-19 regulations it’s vital to ensure consumables are environmentally friendly. Cleaning products, especially within the current climate, should be biodegradable and non-toxic.

We are ultimately going to move back to buffet-style catering on film sets and donations of leftovers to food banks should be factored in on a daily basis.

Jurassic World, which was partly shot in the UK, started a food donations program to manage daily leftovers which in total represented 145 kilos of food which would otherwise have gone to waste.


Avoid the classic production pitfalls!

If you have been thinking about a project, make sure you avoid the common mistakes with our Ten Commandments of Effective Video. You can download it right here.


RECYCLING:

Recycling conserves natural resources, saves energy, protects the environment and reduces landfill. Various recycling bins should always be made available where possible to ensure waste can be processed as effectively as possible after a shoot. 

PRINTING AND PAPER USAGE:

Deforestation is estimated to be responsible for about 12% of greenhouse gas emissions and with the average office worker using approximately 10,000 sheets of paper in a given year, it's clear things need to change. Excessive printing should be avoided at all costs and if possible, documents shared digitally.

Facemasks

FACE MASK:

It almost feels like we are slightly moving backward ever since hitting a global pandemic which presented the need for face masks, with most of them disposable and non-recyclable.

More and more images are currently emerging online showing face masks ending up in our oceans and conservationists warning that the coronavirus pandemic could spark a surge in ocean pollution and endangering marine life.

Given the above, it seems a no-brainer to switch to re-usable face masks that can be washed and used over and over again with the added bonus of saving you money in the long run. While it’s Casual Films duty to ensure the safety of all crew on set, with full PPE supplied, we encourage each person to bring along re-usable face masks where possible.

Casual Films have always put the environment at the forefront of its work and are therefore passionate about keeping carbon emissions as low as possible. When creating Statements of Work we have Low Carbon stickers to help highlight the ideas that have the least impact on the environment and are therefore highly recommended by us:

Low Carbon Stickers

We feel it is essential to educate our crews on sustainability matters so each individual can implement them within their own homes or on future productions to make an impact.


Whatever you are trying to achieve with video, our experienced team of producers are on hand to get you there. To get started, share a few details here and one of the team will give you a call back.

Topics: Production process, Being a better commissioner, Purpose driven video, Culture & Values, Sustainability

Animation Case Study: UNHCR Nansen Refugee Awards

Posted by Emily Lay
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We are lucky enough to get to produce all sorts of work for all sorts of causes around the world. Every so often we get to work on a project which really hits us and reminds us just how powerful the medium we work with is. Our latest work for the UNHCR Nansen Refugee Awards is just such a project.

The UNHCR Nansen Refugee Awards, recognise individuals, groups and organisations who have gone above and beyond to protect refugees, displaced and stateless people.

Live action profiles were usually played at the awards to celebrate each winner, however due to the challenges of filming during Covid-19 the UNHCR approached us to help produce impactful films in a Covid friendly way.

Using a combination of live action, documentary footage and animation we were able share the journeys and incredible achievements of each of this year's inspirational winners. 

 

"[Casual] did everything perfectly. It was a very easy, smooth process. Because of the nature of the work, I wasn’t expecting it to be so easy. I can’t sing their high praises highly enough."

- Will Davies, Producer for UNHCR

 

The team at Casual developed a style and created bespoke characters for each of the awardees.  These were then animated, transporting viewers to the challenges that had been faced by the winners and refugee communities.  This was later combined with UNHCR footage which had been shot by local crews and edited by the team at Casual to show the reality of the winners' achievements. 

 

This year five inspirational women have awarded the honour, they are:

Mayerlín Vergara Pérez 

The Nansen Refugee Award Laureate, who frees children from the bonds of sexual exploitation:


Tetiana Barantisova 

 

The Europe regional winner, who led thousands of refugees to safety and helped displaced Ukrainians living with disabilities find support and security: 

 


Rozma Ghafouri 

 

The Asia Regional winner, who has transformed Afghan children's lives through sport.

 


Sabuni-Françoise Chikunda 

 

The Africa regional winner, who overcame personal trauma to champion other refugee women in the Uganda:


Dr Rana Dajani 

The Middle East and North Africa regional winner, who created the ‘We Love Reading’ program that has inspired and empowered thousands of refugee children:


The films were streamed online at a special ceremony on Monday the 5th of October and are currently displayed on the UNHCR website.  Social edits are regularly shared across Instagram, LinkedIn, Twitter and Facebook. 

 

"Right at the end of the project, we had to completely change the language of one of the films from Russian to Ukrainian. They were able to do that and turn it around really quickly. They were very good about cost as well. They never tried to charge extra. They stuck to budget very well."

- Will Davies, Producer for UNHCR

 

It was a privilege for the team at Casual to tell the stories of these amazing women. To find out more about each of each of the winners you can visit the UNHCR Nansen awards here.  

 


If you'd like to learn more about Animation at Casual Films you can check out this post also by Emily:

Animation NOW AND THE FUTURE


Or, if you want to speak to Emily or any of our excellent Executive Producers, you can drop us some details here and we'll get back in touch.

 

Topics: Animation, Purpose driven video, Case Study, Coronavirus Content, Events

Vote 2020: It's Never Mattered More

Posted by Lydia Chan
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AdobeStock_226381495 2If you haven't registered to vote, there's still time. Visit When We All Vote to figure out how to do so. 

Once you are registered, create a plan for voting. 

Voting is fundamental to our democracy. No person should be worried about being reprimanded or fired from their job to exercise this right. 

At Casual, we stand behind everyone's right to vote. No matter your circumstances or the community you live in.  Your vote matters and it counts. 

We encourage all managers and organizations to consider their employee's varying circumstances and play a role. 

Topics: Explain or promote products and services, Increase brand awareness and appeal, Being a better commissioner, Talking head, Case Study, Postproduction

GoDaddy Icons of Our Tribe: San Francisco, CA

Posted by Sanica Apte
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For the past two years, we've worked with the GoDaddy team to travel across the country telling entrepreneur stories. We highlight everyday business owners making their own way and carving their own path. 

We kicked off January 2020 with another stint of GoDaddy shoots, this time in the San Francisco Bay Area. Little did we know it'd be one of the last big shoots of the year. As always though, these everyday entrepreneurs are a beacon of hope and optimism. Many of them were hit hard by the COVID-19 pandemic, but they persevered through by shifting online. Check out their stories below! 


Anna Rotty Art

 

Anna Rotty reveals her mission to create art with a purpose and connect people through her unique prints in San Francisco, California. Influenced by the artistic talent of her mom, Anna Rotty chases her own artistic dream and pushes the boundaries of photography by creating one-of-a-kind prints with a mission in mind: to connect with others. Although she creates art for a living, Anna proves to be much more than an artist — she’s a social experimenter, storyteller and creative thinker. Each piece she curates provides a meaningful experience, thought-provoking dialogue and deeper connection for her patrons. Her purpose-driven prints allow folks to see beyond what the image represents and tells multiple sides of a story based on her interpretations. Staying true to her mission and zeal, Anna finds everyday success in the ability to express herself through art and make something that resonates with others.


Lily Ann Lam

From salon assistant to manager to entrepreneur, Lily Ann Lam’s deep family roots in hairstyling compels her to open a studio in San Francisco — despite the challenges that would come with rebuilding clientele from scratch. With the power of a GoDaddy website to showcase her plethora of skills catered to fresh hairstyles for both men and women, Lily Ann is given the opportunity to focus on what really matters. This mom of three teenagers shares her positive outlook on the life of a small business owner in the big city, including the priceless flexibility of putting family first. As she continues to grow her five-station salon, she finds the perfect balance in juggling a growing family and a successful business that keeps customers walking through the door.


SF Love Tours

The moment Allan Graves put his tech-finance job in the rearview mirror to pursue a more meaningful journey, he became inspired to bring his idea for a sightseeing company to life. He launched San Francisco Love Tours — a one-of-a-kind experience that captures the essence and rich history of the city. Sightseers hitch a ride on a decked-out 70’s van and get to see the city like locals, walking away feeling inspired by the stories, music and iconic sights that shape the city’s vibrant culture. Day in and day out, Allan is fueled by the energy from the thousands of folks that hop into his iconic tie-dye vans to experience his unforgettable tour every year.


Tres Leches Cafe

 

With the perfect caramel latte recipe and a coffee cart purchased on Craigslist, ET boldly took the first step towards making his coffee shop dream a reality. Locals fell in love with Tres Leches Cafe’s unique Mexican-flavored drinks and his business soared, expanding from the coffee cart to an 800 sq. ft. home to a 3,000 sq. foot space in just a few years. With its unmistakably friendly and welcoming vibe, the cafe celebrates Chicano art and culture in every way — from the art on the walls to the Insta-worthy drinks like flan lattes and strawberry horchatas. Wanting to expand his business further, ET took to the kitchen and set out to add his own baked goods to the menu. Despite a few burnt attempts starting out, he finally found his recipes to success. The pastry case at Tres Leches glitters with everything from donuts and empanadas to traditional pan dulce — and locals can’t get enough.


JN Design

 

Always having a knack for sketching letters and typography, it was a high school graphic design teacher who told Jahred he had something special—and he should go after it. In college, he led a team of designers, teaching them how to make top-notch creative choices through captivating design. He also founded his brand, JN Design, where he expanded his design experience through various creative projects. Once he was ready to take his business to the next level, Jahred created a customized website where he could showcase his creative talents through brand strategy, illustration, content and motion graphics services. Pulling artistic inspiration from fashion and makeup, he works with each client to infuse their personality and vision into his designs. Jahred continues to encourage creatives by holding steadfast to his definition of success—the ability to make a living with the freedom to create whatever he wants.


Lost Republic Distillery

After a late night putting together their business plan on cocktail napkins, Matt and Colin set out on a quest to start their own distillery. Knowing they wanted to do things a little differently, they pulled a page from Matt’s winemaking past, aging their spirits in wine barrels to yield a unique lighter style whiskey. From filling and corking to the handwritten touch on each bottle, the Lost Republic team is dedicated to staying true to their person-to-person business roots, hitting the road to hand-deliver their bottles and maintain the quality relationships they’ve built with their partners. As they expand their small-batch craft into new markets, including Texas and Colorado, their GoDaddy website carries the torch, sharing their story while staying true to their independent California spirit.


VIVIC Sparkling Coffee

 

During his barista days, Graham enjoyed testing offbeat flavor combinations and creating a secret menu that coffee shop customers loved. His skills and drive propelled him to team up with Louis to co-found VIVIC — a direct trade sparkling coffee brand made with real, honest ingredients straight from the source. Dedicated to doing their part in addressing the inequities within coffee trading, Graham and Louis source their coffee directly from a farmer in El Salvador (and even visit the farm themselves). The dynamic duo created VIVIC to represent a unique twist on coffee, bringing life into patrons with fun flavors of caffeine: original, sarsaparilla and lavender. VIVIC can be found in over 80 stores throughout the San Francisco Bay area, with more fizzy flavors and locations on the way.  


Puzzle Piece Athletics

 

Chad is the founder and CEO of Puzzle Piece Athletics, a program specializing in personalized fitness plans for neuro-divergent children and young adults. He and his team of coaches work closely with each athlete, creating a special bond and using functional movement exercises to build strength, balance, coordination and confidence. The incredible transformation of the kids and young adults is clear — they go from shy and unengaged to thriving as they become empowered to emerge from their shell and meet every challenge thrown their way. Pouring their heart and soul into this unique neuro-diverse community, Puzzle Piece Athletics is equipping its athletes to become champions both in and out of the gym.


Turf Feinz

 

Based out of Oakland, Turf Feinz is on a mission to bring newfound hope to the community through a unique form of art: turf dancing. Made up of all styles of dance, the crew uses their movements to express the emotions of everyday life and tell the stories of the journeys they’ve been through. Their dancing honors the legacy of the Oakland community, working to maintain the much-loved culture, even through modern times. Turf Feinz’s “I shine, you shine, we shine together” mentality reminds them to push for something bigger than themselves: to be a symbol of love and hope to their community and beyond.

Big Shout out to the team that worked on this: 

  • Sanica Apte, Producer
  • James Fair, Filmmaker
  • Katie Wade, Editor
  • Darren Will, Editor

The past six months has really demonstrated how creative we can get given such stringent limitations. Casual Films has pivoted to continue to meet our clients' needs even in our new normal. Need to communicate ever-changing strategy? We've got you covered with delightful animations and snappy edits. Absolutely need to show your employees or facilities? Our team is well-versed in all the COVID-safe precautions to make filming in-person both safe and effective. Contact us today to learn more. 

Topics: Explain or promote products and services, Increase brand awareness and appeal, Being a better commissioner, Talking head, Case Study, Postproduction

Remote Filming + COVID-19 Safe Sets

Posted by Sanica Apte
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2020 has been a challenging year. The global pandemic has affected every business. In March, we paused. Through the summer, we waited to see how the situation would improve across the world. But through it all, we adapted to the new normal. We came up with creative ideas to shift the way we work. And now, we're all figuring out how to continue our pre-coronavirus objectives in a new global landscape.

For us here at Casual, that 2020 saga is no different. We saw as the months passed and the COVID-19 situation remained largely unchanged, especially here in the U.S. Out of that, we've carved out two clear paths to continue to create the same caliber of video content for our clients. 

John and Kendall Antonelli, filmed remotely for GoDaddy

Option 1: Remote Filming

Okay, so you mean Zoom footage? 

Picture remote filming and you're probably imagining video call footage that you've grown tired of seeing over the past few months. While Zoom is a good option for some projects, we have lots of avenues for filming remotely. And we can do some pretty nifty stuff with Zoom footage, too! Check out how we spruced up Zoom footage with some animation this HSBC piece

HSBC, Early Careers | Dupe

What are my other options? 

If you're looking to up the quality of your videos beyond Zoom footage we can certainly help with that. We've coordinated shoots across the the US, UK, and Europe by sending people equipment packages. Some of these are super simple: asking people to film on their own iPhones, or shipping them an easy-to-use camera. Here's one example all filmed with iPhones: 

GoDaddy | Roundtable Discussions

Or, we can upgrade the camera package even further to a consumer-grade camera like the Sony A7Rii or a Blackmagic pocket. This GoDaddy Success Story we did with Jane Ko, Austin blogger and influencer, is made up of interview footage filmed on her Sony A7Rii, Instagram Stories, and vlog footage she filmed herself. 

GoDaddy, Success Stories | A Taste of Koko

Option 2: COVID-Safe Sets

BTS from a COVID-safe shoot

Okay, so you might look at the above and think it's all swell. But it's still not what you're looking for? Perhaps you need to film new footage that showcases leadership, employees, or other essential visuals. We got that covered too: we've transitioned to filming on COVID-safe sets. 

This means that we are limiting the crew size to ensure minimal exposure. All Casual Films and client personnel will be asked to disclose travel and any symptoms prior to the shoot. On set, everyone will wear masks the entire time. Everyone will have their temperatures checked when they arrive on set. We break frequently to wash hands, sanitize surfaces, and disinfect. All catering and beverages are individually packaged. We'll scope out the filming space thoroughly to make sure it's large enough to allow for social distancing, renting additional spaces if necessary. We will also map out where we will be filming what throughout the day so the absolute minimum number of people are present in one location. 

Whether your shoot is a multifaceted extravaganza or a simple employee interview, we've got it covered. We're here to make sure that no matter what avenue you choose, the process is easy, simple, and efficient. 

The past six months has really demonstrated how creative we can get given such stringent limitations. Casual Films has pivoted to continue to meet our clients' needs even in our new normal. Need to communicate ever-changing strategy? We've got you covered with delightful animations and snappy edits. Absolutely need to show your employees or facilities? Our team is well-versed in all the COVID-safe precautions to make filming in-person both safe and effective. Contact us today to learn more. 

Topics: Production process, Being a better commissioner, How-to, Project management, Coronavirus Content

How much does a film cost?

Posted by Nick Francis
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Creating content costs less than ever these days. New technology has put the power of production studios in our mobile phones. We are all savvier than ever about how a film goes together. You have everything you need to create and share content right now. Even for professionally produced content these advances have fed a drastic reduction in the time and cost of creating a like-for-like piece of work over the last decade or so.

That having been said, in order to ‘cut through’ to our audience online we should be sharing more content than we ever have before – so it’s just as well that it’s cheaper. Because of this there has been a significant move towards getting as much mileage as possible out of all the content that we create. ‘Content atomisation’ – taking the central piece of content and then reediting and repurposing it to maximise the mileage. The cost of each output has fallen, even if the cost of the overall project is often the same.

How much does a film cost?

Screen Shot 2020-09-10 at 9.52.09 PM

This is one of the most common questions people ask. There are a few different ways of answering it but to save beating around the bush, the simplest answer is that an average Casual Films project for the financial year to 2019 was $18k in the US and £15k in the UK/EU.

The key word there though is project, as often these can entail a number of different outputs and reedits. More usually we will create a series of films that cost more in the $/£60k -100k region. Some projects extend into the hundreds of thousands, but these tend to be many outputs in one.

Can you breakdown those costs?

Screen Shot 2020-09-10 at 9.52.21 PM

Because at around $18k/£15k we begin to be able to add significant value to the project with our proprietary production process. Our pricing is defined by the amount of time that it takes to create each project. Different roles in the process cost differing amounts depending on their experience, expertise and impact on the project. At this budgetary level there is enough budget for two or three days of creative - to get a great idea - some producer time to make it all happen, a day or two to shoot it and then editing, sound design and some animation if necessary. They will be able to create something fairly sparkly, as long as they don't need to work around too many fixed costs - travel, talent, specialist equipment.

I have no budget! What’s the cheapest film you can make?

Screen Shot 2020-09-10 at 9.52.32 PM

The lowest that we tend to start a project is around $/£8k, although if we have an existing relationship then we can and do go a little lower. We tend to not compete for projects at the really low end because there are lots of smaller producers and freelancers out there who do a decent job at this level. We’re not able to add the same value we are when the projects have a little room for a bit more creative thought and sparkle.

As a rule, if this is your first question we’re probably not the right company for you. We compete on being able to create things happen for your business with video – optimising for return on investment rather than being as cheap as possible.

Can you work to my budget?

Screen Shot 2020-09-10 at 9.52.39 PM

The process of filmmaking is creative, so the budget becomes an additional constraint that the creative thinking needs to work around – like the timeframe, branding or specific messaging. Because of this, it can be extremely flexible – it’s possible to fulfil the same objectives for significantly different investment levels. On the other hand, quality, in-depth thinking and delivery take time, and time costs money. If you need to shoot in a number of different locations or include significant amounts of complex animation these are hard costs which are challenging to work around.

Promoting your content

For years, there has been a disconnect between where marketing money gets spent and where the real potential lies. In studies, researchers have found that the quality of creative messaging is responsible for up to 75% of a campaign’s success. In spite of this, as much as 90% of the overall spend is often still focused on the media budget.

"75% of a campaign’s effectiveness is defined by the quality of the creative messaging"

- Google

Traditional television marketing became so successful largely because of how strong the metrics that were available to support it were. One of the major challenges that online content has faced over the years is the challenge of showing direct causation between money spent and the return on that investment.

But this isn’t necessarily about spending more money on marketing than you already are. Creating and executing a comprehensive and effective content strategy can be about redistributing the money you’re already investing. Why, for example, are you spending hundreds of thousands or even millions of dollars on the production of TV commercials when the vast majority of your audience watch them for the first time as a small image on their Facebook feed, momentarily pausing before scrolling onwards, and paying very little attention to them?

DOWNLOAD COMMANDMENTS

The past six months has really demonstrated how creative we can get given such stringent limitations. Casual Films has pivoted to continue to meet our clients' needs even in our new normal. Need to communicate ever-changing strategy? We've got you covered with delightful animations and snappy edits. Absolutely need to show your employees or facilities? Our team is well-versed in all the COVID-safe precautions to make filming in-person both safe and effective. Contact us today to learn more. 

Topics: Production process, Being a better commissioner, How-to, Project management

Case Study | GoDaddy: 301 Permanent Redirect

Posted by Sanica Apte
Read More

Last month, we worked with the GoDaddy team to edit a series called 301: Permanent Redirect. The episodes were all filmed by the GoDaddy team in isolation, and the whole gang sure got creative! 

You may be asking, 'what does 301 Redirect mean'? It's actually quite clever: the name is inspired by the HTTP response code 'Error 301' which means that a URL has been permanently redirected. This series hinges on this metaphor -- creators, developers, and designers are at a critical inflection point. It has gone way past learning to cope with the COVID-19 situation, it's a permanent shift in the way we do business. Remote working has changed the nature of the industry, seemingly putting a limit on the type of creative work that can be done. Or, so you may think! 

 301 Permanent Redirect: Kitchen Sink

In this episode entitled 'Kitchen Sink' -- GoDaddy enlists Anthony, their Lead Photographer and Kyle Nutt, Tik Tok influencer. Both were sent a mystery box of everyday items, and were then challenged to take the most creative photos they could with whatever they had around the house. Together, they show that you can take the most normal, mundane everyday objects and make them shine. Armed with items like scrubs, brushes, hammers, and Rubik's cubes, their creativity is unleashed as they make the everyday exciting and artistic. With everything being filmed in isolation, our challenge here was taking a myriad of DIY footage: Zoom, vlog style, photos, and turning that into an engaging, fast-paced piece. Check it out! You might be surprised at how much you can do with so little. 

301 Permanent Redirect: Ad Hack

In the second episode we edited, 'Ad Hack' -- the GoDaddy team kept this challenge-theme going. They enlisted three developers at Over by GoDaddy to design advertising that would make people click through to their client's sites. The three participants had varying levels of experience in web design -- and used both new and traditional tools to pull it off. Want to create a mood board, logo, or visual consistency? These devs tackled it all head on -- with great success!

Lastly, a big shout out to the LA team that worked on this project: 

  • Darren Will, Editor
  • Katie Wade, Editor
  • Myke Dodson, Producer
  • Sanica Apte, Producer

The past six months has really demonstrated how creative we can get given such stringent limitations. Casual Films has pivoted to continue to meet our clients' needs even in our new normal. Need to communicate ever-changing strategy? We've got you covered with delightful animations and snappy edits. Absolutely need to show your employees or facilities? Our team is well-versed in all the COVID-safe precautions to make filming in-person both safe and effective. Contact us today to learn more. 

Topics: Explain or promote products and services, Increase brand awareness and appeal, Purpose driven video, Content Strategy, Brands as broadcasters, About Casual, Coronavirus Content, Video production from home

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