How to make content last-2

 

It's a really common question - it takes time, headspace and money to create content that is worth sharing. So we thought we would share a couple of thoughts on how you can maximise your content's mileage...

1. Shoot Plenty

Whatever you are producing the more material you can shoot the more options you are giving yourself for the future. You may choose to use that extra material to create social cuts now or to hold them back to refresh the content with a reedit in the future.

2. Tell the Production Team

It helps if the people making the videos know that you want them to last as long as possible. This will allow them to work this into the creative/production.

3. Use Animation

It's great - reflecting brand and looking professional and is infinitely changeable - we have an animation from 2009 that we are still making reedits to for a client. Oh yeah - and the characters don't usually resign.

4. Does it Really Matter?

Usually, you get bored of your content before your audience do. They may be coming to it fresh.

5. Deliver Lasting Value

Just like Steve McQueen, really great ideas, information and entertainment don't go out of fashion.


What's the best length to guarantee engagement online? Well, one way to find out is by downloading our What's the Right Length for Video Online? Whitepaper.

Which is good because it's right here:

Download Casual's Right Length for Video Online Whitepaper

Topics: Production process, Being a better commissioner, How-to, Content Strategy

POPULAR POSTS

BMW Careers

Casual Films of 2018

Oxfam Awesome Brand Videos

Five Awesome Brand Films to Get You...

Recent Posts

Casual Films Vodafone Belonging Purpose Film

The value of purpose in recruitment and...

Bloomberg Citrix Blast Off

The Better Video Power Hour with...

Related posts

bird-escape-cage-1-1

Captive corporate audiences are a thing...

How to land drier content with your audience-1

Five ways to land complex concepts with...

Reusing Assets BMW Dog

5 ways to get the most from existing...

Tamarind London Zoo

What's it like filming in a rainforest...

Making content that lasts

How to make your content last longer