It's a really common question - it takes time, headspace and money to create content that is worth sharing. So we thought we would share a couple of thoughts on how you can maximise your content's mileage...
1. Shoot Plenty
Whatever you are producing the more material you can shoot the more options you are giving yourself for the future. You may choose to use that extra material to create social cuts now or to hold them back to refresh the content with a reedit in the future.
2. Tell the Production Team
It helps if the people making the videos know that you want them to last as long as possible. This will allow them to work this into the creative/production.
3. Use Animation
It's great - reflecting brand and looking professional and is infinitely changeable - we have an animation from 2009 that we are still making reedits to for a client. Oh yeah - and the characters don't usually resign.
4. Does it Really Matter?
Usually, you get bored of your content before your audience do. They may be coming to it fresh.
5. Deliver Lasting Value
Just like Steve McQueen, really great ideas, information and entertainment don't go out of fashion.
What's the best length to guarantee engagement online? Well, one way to find out is by downloading our What's the Right Length for Video Online? Whitepaper.
Which is good because it's right here: