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Nick’s Video Diaries: Building an Editorial Voice for Brands

Can producing loads of small pieces of content actually boost sales for your business? The answer is a resounding yes — consider Red Bull Media, which produces hundreds of hours of seemingly tangential content on its branded TV channel and now stands as a self-sustaining, money-making entity of its own. Even if it’s not directly peddling your products, branded content allows you to demonstrate your organization’s personality, establishing a unique voice that your audience can build a relationship with.

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