Quack, quack. If if it acts like a duck, it’s a duck. When it comes to preserving your brand’s authenticity, this adage rings true — after all, the image a brand projects to its customers is just hot air if there’s no action to back it up.
That’s why companies like Unilever have taken steps to demonstrate their commitment to a greener planet by using 100% clean energy in their operations by 2030. Sure, this grand gesture is good for the world, but it’s also what their customers want them to do — two (ducks), one stone.