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Client name
Vodafone
Category
Recruitment Marketing
Services
Campaign toolkit, Photography, Videography

Brief

To change the perception of students and graduates’of Vodafone as a telecommunications company by

  • Showcasing unexpected digital and IoT projects delivered by Vodafone
  • Using Graduates who have worked on these unique projects as part of the Vodafone graduate scheme
  • Demonstrate Vodafone’s commitment to being best for women

To enable Vodafone to compete in a very competitive marketplace for graduates looking for a careers in digital.

 

 

 

“Our new graduate recruitment campaign is the coolest we’ve had” Roy Massaba, Chief Human Resources Officer

Concept

Using the central brand pillars of the Vodafone EVP, we developed a mini-series as a snapshot into the unexpected projects Graduates work on as part of the Vodafone.

The series shares stories from Graduates who have worked on remarkable projects on the Vodafone graduate scheme.  We cast graduates from their six key markets to highlight the diversity that exists within the company to attract those looking for a career within a digital company.

Graduates from six key markets to highlight the diversity that exists within the company to attract those looking for a career within a digital company.

The films graduates that had recently started their careers at Vodafone to showcase

Global Recruitment Marketing Toolkit

Digital and print assets were also developed to produce a full content toolkit including guidelines on how to use each asset for the global and local teams in order to run their recruitment marketing campaigns.

Result

“Very proud of what we are doing to create fantastic opportunities for graduates. This campaign will help us attract the best, who would otherwise consider ‘GAFA’ [Google, Apple, Facebook, Amazon].”

Johan Wilberg, Chief Technology Officer

For more information

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