Skip to content

As a video production company, we deal in the language of visual content. But a crucial piece of...

August 10, 2023

Have you ever thought about the efficiency of your street lighting? It's an essential local...

July 31, 2023

Adobe is the market leader when it comes to creative software, and we had to find a creative and...

June 23, 2023

We've partnered with GoDaddy since 2018 to produce their customer storytelling series, "Icons."

June 23, 2023

Your message needs to punch through & energize your audience to act. It’s why we always start with...

June 23, 2023

Your message needs to punch through & energize your audience to act. It’s why we always start with...

June 23, 2023

Good creative can cut through the noise of a busy content landscape. What makes for an effective...

June 23, 2023

Ahead of Mother's Day in the US this Sunday, Casual Editor, Aalia, from our New York office, gives...

May 12, 2023

We've spent this month investigating the benefits & limitations of AI in video. Is it the great...

April 27, 2023

A question that a huge percentage of Googlers apparently take the time (and audacity) to type when...

March 8, 2023

We take a long hard look at the, generally speaking, frowned-upon resource, that is stock footage...

February 20, 2023

A collection of revealing content statistics to shape your content approach.

February 6, 2023

Branded content has never been more important, and the ability to build brands and connect with an...

January 30, 2023

More for less doesn't have to be just a clever advertising slogan. 

January 12, 2023

Casual has been recognised as the UK’s official No.1 Brand and Corporate Production Company! The...

December 1, 2022

We offer up some of the key benefits of choosing a video production team with a world-wide...

August 25, 2022

We take a closer look at a recent IPA white paper which offers some key insights on the best way...

July 21, 2022

We are so excited and proud to announce Casual’s acquisition of APV (Asia Pacific Vision), one of...

June 1, 2022

The MUSE Creative Awards is an international award program that honours creative professionals for...

March 15, 2022

Ever wonder how to make a marketing video? Or why video marketing is so powerful? We dive into the...

September 14, 2021

We’re proud to have helped some of the world’s leading brands increase and maintain their brand...

July 12, 2021

We’re proud to have helped some of the world’s leading brands attract and retain high-quality...

July 12, 2021

Are long-term video marketing retainers worth it? When you’re considering whether to outsource...

July 12, 2021

Are long-term recruitment video retainers worth it? When you’re considering whether to outsource...

July 12, 2021

In late 2019 we pitched a concept for a revolutionary tennis swing training device, SweetSpotter....

May 6, 2021

Wondering how to make a marketing video that goes viral? Or any branded content, for that matter?...

March 2, 2021

Being able to travel to new parts of the world for work is a huge perk for a lot of us here at...

February 3, 2021

Having wrapped up a year of endless surprises, new normals, adapting and adjusting, inspiration can...

January 21, 2021

With COVID-19 restrictions limiting our ability to shoot live action footage for our clients during...

January 7, 2021

2020 has been a year for the history books. We learned, grew, adapted, and persevered. We bonded,...

December 16, 2020

COVID restrictions limited our ability to shoot live action footage for our clients during lockdown...

December 4, 2020

As Thanksgiving rolls around each year, we are reminded of all that there is to feel grateful for. 

November 25, 2020

As technology has improved, the little cameras embedded in the back of our phones have become a key...

November 19, 2020

We all need a drink sometimes - this year more than ever – but the harmful effects of alcohol are a...

November 12, 2020

November 5, 2020

Casual Films were recently commissioned to produce a brand-new film for BMW showcasing a...

October 22, 2020

We are lucky enough to get to produce all sorts of work for all sorts of causes around the world....

October 7, 2020

For the past two years, we've worked with the GoDaddy team to travel across the country telling...

September 24, 2020

2020 has been a challenging year. The global pandemic has affected every business. In March, we...

September 16, 2020

“How much does video production cost?” is one of the most common questions we get asked. There’s no...

September 11, 2020

Last month, we worked with the GoDaddy team to edit a series called 301: Permanent Redirect. The...

September 11, 2020

Filming in the time of COVID-19 looks a bit different than it used to. As a global video production...

September 3, 2020

Working with the HSBC Early Careers team, we produced a series of recruitment videos to educate...

August 20, 2020

There’s a lot to worry about these days. Revenue is down. Staff are scattered. Budgets frozen. Yet...

August 18, 2020

Working with Now Teach, we created a film to engage with new members of their target audience and...

August 12, 2020

With the strangest football season in history coming to a close, Liverpool atop the English...

August 5, 2020

Content 'going viral' is regarded by many as the Holy Grail of online marketing. The idea that you...

July 21, 2020

With much of the world in coronavirus lockdown, now seems as good a time as any to look at some...

July 9, 2020

A couple of weeks ago, we worked with the GoDaddy team to put together this BLM roundtable,...

July 2, 2020

With the current lockdown we’ve put our heads together with some of the best technical minds in the...

June 25, 2020

In these Small Business Stories, we revisit some of GoDaddy’s everyday entrepreneurs to see how...

June 19, 2020

Two months into lockdown, we’re all pretty good at this work from home thing. As states and...

June 11, 2020

Casual Films has always been a place that supports the progression of equality, decency, and...

June 2, 2020

In the last couple of posts, we have looked at the importance of being clear about what you want...

May 28, 2020

Last time, we looked at the importance of knowing what you need to achieve with the content that...

May 20, 2020

“Begin with the end in mind”

- Steven Covey, The Seven Habits of Highly Effective People

As we...

May 12, 2020

The coronavirus crisis has had, and will continue to have, a huge effect on businesses. There is...

May 8, 2020

The Results

This is the final section in a three-part blog about our journey with BMW. In this...

April 29, 2020

This is a follow on from our previous post about our BMW journey. In this blog I will cover how the...

April 22, 2020

A few years ago, BMW Group came to us with a brief, ‘we want you to make a cool recruitment video...

April 14, 2020

For many years now, we have been discussing the best way to offer Casual Films quality at a more...

April 9, 2020

Film production has had to pivot these past couple of weeks. Our clients have come to us...

April 8, 2020

One of the biggest misnomers of the current coronavirus crisis is the concept of 'Social...

April 3, 2020

Watching the news these days is quite an experience. Quite apart from what is being said, the way...

April 3, 2020

My maternity leave was coming to a close, the survival-mode newborn section complete, and my vision...

April 2, 2020

The Coronavirus Crisis has led to some major changes in the ways we are able to conduct business....

April 1, 2020

It is in a crisis that you start to see the goodness in people. We have already seen NHS workers in...

March 23, 2020

In the face of challenges posed by Covid-19, production companies are evolving rapidly in order to...

March 20, 2020

We're still making videos (and podcasts!)

Amongst the constantly shifting landscape created...

March 19, 2020

OK – so a global pandemic isn’t exactly the ideal backdrop you would pick for the latest turn in...

March 17, 2020

February 28, 2020

Below is a list of documentaries APV has worked on - anything from the entire production to fixing...

January 6, 2020

There's so much noise online that it takes more than a smartphone and the click of a recording...

December 5, 2019

You've produced what is, without doubt, a stunningly excellent video. You're pleased with it, your...

October 31, 2019

Denise Feldman, Director, Content Marketing for Employer Brand and Communication at Marriott...

October 25, 2019

If you think of Red Bull TV what immediately springs to mind is a heart-stopping air race, gritty...

October 25, 2019

This year we've traveled across the US profiling entrepreneurs for GoDaddy. Highlighting people who...

October 11, 2019

We get to work on a wide range of work at Casual. It's great when we get to produce a piece of work...

October 3, 2019

We are living at the best time ever to be alive. It can sometimes be hard to remember that though....

September 27, 2019

For the second of our Better Video Power Hour discussions Nick was joined by GE Healthcare's Global...

September 20, 2019

Homogeneity is never a great thing unless you’re a pint of milk in which case you’ve probably...

September 13, 2019

So, obviously your company is going to change the world - changing people's lives in every corner...

August 30, 2019

We're extremely grateful to Vodafone's Global Head of Learning, Catalina Schveninger who was kind...

July 16, 2019

One of the best things about being filmmakers is the breadth of things we get to make films about –...

July 4, 2019

In our blog post on Building Trust in the Era of Fake News, we discussed the value of purpose in...

June 28, 2019

Make your next video the best yet webinar

June 20, 2019

One of the most exciting developments in brand video production over the last ten years has been...

June 14, 2019

Once upon a time, corporate communicators could produce materials which were either read out at...

June 7, 2019

Lots of the content that we share in this blog focuses on what the Red Bulls of this world are...

May 31, 2019

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True,...

May 23, 2019

We’ve recently delivered a series of films for London Zoo on Behalf of Evening Standard Independent...

May 15, 2019

I am not a potential visual content client…

May 8, 2019

Producing amazing visual content is not easy (amazing visual content agencies just make it look...

May 8, 2019

Animation is just another way of telling a story

May 8, 2019

Everyone knows by now that video has become a key part of the marketing and communication ecosystem.

May 8, 2019

One of the most valuable things we ever did at Casual was define our values. This helped us to...

May 2, 2019

“What you’re really seeking is to be trusted, to be heard, to be talked about, and to matter. And...

April 25, 2019

Timing, they say, is everything.

Your audience are faced by a deluge of content every time they...

April 19, 2019

Out of more than 2,000 submissions from 42 countries, APV has won 1x Platinum, 3 x Gold, 1 x...

April 16, 2019

As filmmakers we sometimes need to kill time - in airports, interview rooms, watching render bars....

April 12, 2019

Creating content costs less than ever. New technology has put the power of production studios in...

April 5, 2019

As we covered in this recent blog post, advances in technology give us all the ability to create...

April 3, 2019

No matter what your business does, advances in technology mean you now have the ability to create...

March 28, 2019

“The biggest difference between Don Draper and now is data.” – Keith Weed, Chief Marketing and...

March 15, 2019

APV’s Managing Director and classical music nerd, Angela Cheung, has entered Rode’s MyRodeCast...

March 11, 2019

Co-founder Nick seems to be in a marginally better mood recently, probably because he has finally...

March 8, 2019

EVERYONE WANTS TO BE APPLE. NO ONE IS WILLING TO BE STEVE JOBS...

Video is more accessible than...

February 21, 2019

"85% of 2030's jobs have not been invented yet"

- Institute for the Future

We're living in 'The Age...

February 8, 2019

Time, tide and shooting schedules wait for no man nor woman nor icy blasts. So said no-one. Ever.

...

February 1, 2019

The internet has sped up our lives – email has turned airmail into ‘snail mail’. Mobile Internet...

January 25, 2019

In the same way that traditional broadcast channels have schedules and different types of...

January 18, 2019

 "Of all the arts, the most important for us is the cinema"

- Vladimir Lenin

The leaders of the...

January 10, 2019

Films of 2018

As is customary for this season, we like to cast our minds back to the year just...

January 7, 2019

2018 was a rip-roaring ride in the land of video content, as it was pretty much everywhere else....

January 4, 2019

There are a number of different people/roles involved in the production process. We’ve included...

December 11, 2018

What is Interactive Video?

Interactive video allows the viewer to choose their own path through the...

December 4, 2018

As leaders of companies, it’s becoming more important that CEOs get involved in the conversations...

November 28, 2018

Douyin or as it is better known outside of China -Tik Tok, is a social media app developed for the...

November 27, 2018

Selecting the right person or business to collaborate on your video content can be hard if you have...

November 25, 2018

You may have noticed that a couple of weeks ago we ran our first ever Academy from our new office...

November 22, 2018

One of the major challenges we had when we started Casual was that video can be used for such a...

November 20, 2018

We have recently completed the first outing of the Casual Films Academy Charity in our new spot in...

November 8, 2018

It’s a common challenge: all businesses now are tech businesses. So they need the best tech-savvy...

November 7, 2018

Cause marketing - marketing with the dual aim of bettering society and driving profit is more...

November 1, 2018

Most people have got an idea of the different steps that go into making a video. Here, we thought...

October 30, 2018

This week we were thrilled to receive a Board of Trade Award, or ‘BOFTA’, which was given out by...

October 26, 2018

The ‘Age of Transparency’

October 23, 2018

Mitie is the UK's largest facilities management company. They have been putting a fair bit of...

October 19, 2018

There is one lesson in productivity that is so incredibly valuable, it's amazing it isn't taught to...

October 16, 2018

Welcome to our brand new blog. Please get in touch with your thoughts and share with others who...

October 12, 2018

Video is the king of content marketing. It engages almost all of your senses, it can pull on the...

February 20, 2018

From our early days in news, we’ve understood the power of narrative in making inspiring films....

August 19, 2016

Popular posts

June 30, 2022

Frame (13)

Competition for mind space is fierce.

To stand out and stand apart, brands must work doubly hard.

let’s talk